Director of Paid Media & E-commerce — Hotels

Far East Organization; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Far East Organization is seeking a senior marketing leader to own paid media and performance marketing for a portfolio of hotels and serviced residences in Singapore, Japan and Malaysia. You will manage a team to drive direct bookings and maximize online revenue via SEM, metasearch, social ads, OTA advertising and OTA partnerships.

You will lead campaigns, manage budgets, forecast revenue, and build analytics using GA4, Tag Manager, Looker Studio and Power BI, while testing new marketing

Qualifications

• Experience managing paid media for hospitality or travel brands.

Responsibilities

• Lead global paid media investments, campaigns and optimization strategies across SEM, Metasearch, social media advertising, OTA advertising.

Skills

Paid media

SEM

Meta Ads

TikTok Ads

OTA advertising

Budget management

Team leadership

GA4

Power BI

Looker Studio

Tools

Google Tag Manager

GA4

Power BI

Job description

Far East Organization is seeking a senior marketing leader to own paid media and performance marketing for a portfolio of hotels and serviced residences in Singapore, Japan and Malaysia. You will manage a team to drive direct bookings and maximize online revenue via SEM, metasearch, social ads, OTA advertising and OTA partnerships.

You will lead campaigns, manage budgets, forecast revenue, and build analytics using GA4, Tag Manager, Looker Studio and Power BI, while testing new marketing