Global Paid Media & Digital Strategy Lead

Government Technology Agency (GovTech); Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

The Singapore Tourism Board (STB) seeks a senior digital marketer to drive global paid media strategy across 15–20 markets and integrate it with owned media. You will coordinate with agencies, optimize across social, search, and programmatic channels, and lead measurement and data strategy initiatives.

You will champion data-driven decisions, apply AI/GEN AI insights to campaigns, and ensure alignment with broader marketing objectives in a fast-evolving travel landscape.

Responsibilities

• Develop paid media strategy aligned to objectives across 15-20 international markets with an always-on approach.
• Collaborate with media agency to manage and optimise paid media across social, programmatic, search, video and other channels.
• Design a structured test-and-learn roadmap to scale learnings from experiments to ongoing campaigns.
• Link paid media performance to business outcomes with robust measurement and analytics.
• Shape the marketing data strategy and enhance the martech stack, including data from CAPI partners.

Job description

The Singapore Tourism Board (STB) seeks a senior digital marketer to drive global paid media strategy across 15–20 markets and integrate it with owned media. You will coordinate with agencies, optimize across social, search, and programmatic channels, and lead measurement and data strategy initiatives.

You will champion data-driven decisions, apply AI/GEN AI insights to campaigns, and ensure alignment with broader marketing objectives in a fast-evolving travel landscape.