Digital Performance Marketing Manager

THE HEALTH COLLECTIVE PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A healthcare marketing agency in Singapore is seeking a Digital Performance Marketing Manager to lead and execute marketing initiatives across various healthcare brands. This role involves managing campaigns on Google and Meta, optimising performance, and leveraging data for decision-making. The ideal candidate has 4–6 years of experience in digital marketing, strong analytical skills, and the ability to guide junior team members. You will work in a collaborative environment that offers growth opportunities and a real impact on patient outcomes.

Benefits

High ownership and autonomy

Collaborative environment

Opportunity for growth

Qualifications

• 4–6 years in digital marketing, preferably in an agency or multi-brand environment.
• Strong hands-on experience with Google Ads and Meta Ads.
• Broad knowledge across SEO, website performance, and social media.

Responsibilities

• Plan, execute, and optimise campaigns across Google Ads and Meta Ads.
• Review and provide guidance on junior team members’ work to ensure campaigns are accurate.
• Analyse campaign performance across paid and organic channels independently.

Skills

Google Ads

Meta Ads

SEO

Analytical skills

Team Guidance

Job description

Digital Performance Marketing Manager

We are looking for a Digital Performance Marketing Manager to lead and execute digital marketing initiatives across multiple healthcare brands. This hands‑on and strategic role involves managing paid campaigns on Google and Meta, optimising channel performance, and leveraging data to inform decisions. You will also guide junior team members, ensuring campaigns are executed effectively and consistently. Leadership experience is welcome but not required; above all, we are seeking a digital marketer with deep expertise across the digital marketing landscape.

Key Responsibilities

1. Paid Marketing & Performance

• Plan, execute, and optimise campaigns across Google Ads and Meta Ads
• Own end‑to‑end campaign performance: strategy, budget management, testing, and reporting.
• Analyse metrics (CPA, ROAS, conversion rates, lead quality) to identify actionable improvements.
• Identify growth opportunities through audience targeting, creative testing, landing page optimisation, and funnel improvements. Stay current with platform updates, industry trends, and healthcare advertising best practices.

2. Team Support & Guidance

• Review and provide guidance on junior team members’ work to ensure campaigns are accurate and delivered on time.
• Offer practical feedback, templates, and hands‑on support to improve team efficiency.
• Contribute to process improvements and knowledge sharing within the digital team.

3. Data-Driven Optimisation

• Analyse campaign performance across paid and organic channels independently to identify trends, opportunities, and areas for improvement.
• Use insights from campaign data to guide optimisation strategies and improve marketing outcomes.
• Collaborate with internal teams and stakeholders to ensure campaigns are compliant, effective, and aligned with brand objectives.

4. Strategy & Continuous Improvement

• Contribute to overall digital strategy across multiple healthcare brands.
• Oversee campaign reporting and dashboards, ensuring data is accurate, clear, and actionable.
• Identify gaps, inefficiencies, and opportunities across channels and workflows.

Requirements

Experience & Skills

• 4–6 years in digital marketing, preferably in an agency or multi‑brand environment.
• Strong hands‑on experience with Google Ads and Meta Ads.
• Broad knowledge across SEO, website performance, and social media.
• Ability to support and guide junior team members; formal leadership experience is optional.
• Strong analytical skills and experience with campaign reporting and optimisation.

Soft Skills & Mindset

• Fast, accurate, and detail‑oriented.
• Strong communicator who can translate performance data into clear insights.
• Strategic thinker who is also hands‑on and execution‑focused.
• Curious, growth‑oriented, and process‑driven.

Why Join The Health Collective

High ownership and autonomy, balancing hands‑on execution with team guidance. Work across multiple healthcare brands with real impact on patient outcomes. Collaborative, supportive, and learning‑focused environment. Opportunity for growth and potential title advancement based on performance.