Digital Marketing Specialist (Campaign Operations)

EPS Consultants; Singapore; Hybrid; SGD 66,000 - 78,000; Full time

Job summary

A leading consultancy firm in Singapore is seeking a detail-oriented Digital Marketing Specialist for a 12-month (renewable) contract. You will work closely with cross-functional teams and creative agencies to enhance customer journeys and execute campaigns efficiently. The ideal candidate has 3 to 4 years of experience in digital marketing and hands-on knowledge of Adobe AEM, Adobe Target, and Braze. This role offers a hybrid work arrangement with competitive compensation and a dynamic work environment.

Qualifications

• 3 to 4 years of experience in digital marketing or campaign operations.
• Hands-on experience with Adobe AEM, Adobe Target, Braze.
• Strong stakeholder management and project coordination skills.

Responsibilities

• Coordinate with creative agencies for campaign delivery.
• Set up and activate campaigns in Braze.
• Maintain documentation on campaign processes.

Skills

Digital marketing

Campaign operations

Stakeholder management

Copywriting

Tools

Adobe AEM

Adobe Target

Braze

Job description

• Opportunity to work on cutting-edge personalisation and omni-channel marketing initiatives
• Work closely with cross-functional teams and MarTech specialists on enterprise-scale digital transformation
• 12 months contract (renewable)

If you are passionate about marketing technology, campaign operations, and delivering customer-centric experiences, we would love to hear from you.

Role Summary

We are looking for a highly organised, detail-oriented Digital Marketing Specialist to partner closely with internal business units, creative agencies, and platform owners to deliver seamless, personalised, omni-channel customer journeys.

This is an exciting opportunity for someone who enjoys driving execution excellence, enabling marketing teams, and working hands-on with leading MarTech platforms such as Braze, Adobe AEM, and Adobe Target.

Key Scope

Campaign Planning & Coordination

• Serve as the main point of contact for creative agencies to ensure clear communication, timely delivery, and alignment to campaign goals.
• Prepare campaign briefs, timelines, asset specifications, and work schedules to guide agency partners.
• Facilitate internal alignment across BU stakeholders, MXP, and platform owners to ensure smooth workflow and approvals.

Campaign Execution & Operations

• Support MXP in setting up and activating campaigns in Braze, including audience targeting, content setup, channel configuration, and QA.
• Manage creative adaptations and content variations, including personalisation segments.
• Provide copywriting support for email, push notifications, and in-app messages when required.

MarTech & Platform Support

• Work closely with platform owners to ensure campaign requirements align with Braze, AEM, and Adobe Target capabilities.
• Support tagging, content mapping, and asset updates within Adobe Experience Manager for upcoming campaigns.
• Assist in managing the operational flow between AEM, Adobe Target, and Braze to maintain campaign readiness.

Operational Excellence

• Ensure all campaigns meet timelines, accuracy standards, and brand guidelines.
• Proactively identify operational risks or bottlenecks and collaborate with stakeholders to resolve issues early.
• Maintain documentation on campaign processes, asset naming conventions, workflows, and best practices.

The ideal candidate should be/have

• 3 to 4 years of experience in digital marketing, campaign operations and or MarTech function.
• Hands-on experience with Adobe AEM, Adobe Target, or Braze (experience across multiple platforms is highly advantageous).
• Working knowledge of CRM, email or push marketing tools.
• Strong stakeholder management and project coordination skills.
• Good copywriting ability and an eye for creative/visual detail.
• Highly organised, detail-focused, and comfortable handling multiple projects in a fast-paced environment.
• A proactive, solution-oriented mindset with the ability to work independently.

Compensation & Logistics

• Annual salary range about 78k per annum (including bonus)
• 5 days' work week
• Hybrid work arrangement | work location in East area