Digital Marketing Specialist

Yoga Movement Pte. Ltd.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A boutique fitness brand in Singapore is seeking a Digital Marketing Specialist responsible for planning and executing paid digital marketing campaigns. The role involves managing campaigns across multiple platforms, tracking performance metrics, and collaborating with teammates to enhance campaign effectiveness. Ideal candidates should have 2-4 years of experience in digital marketing, particularly with Meta Ads. Join a high-autonomy environment where you can own real budgets and continue growing as the business scales.

Benefits

Fast-paced environment

Opportunity for regional expansion

Growth potential within the company

Qualifications

• 2-4 years of hands-on experience in performance or digital marketing.
• Strong experience running Meta Ads independently.
• Highly organized and able to manage multiple campaigns.

Responsibilities

• Plan and optimise paid media campaigns across various platforms.
• Track key metrics and prepare performance reports.
• Collaborate with creatives to translate campaign objectives.
• Support tracking setup and maintain various marketing tools.

Skills

Digital Marketing

Performance Analysis

Campaign Management

Meta Ads

Budget Management

Job description

ABOUT US:

MOVE [REPEAT] is a collective of specialist boutique fitness lifestyle brands dedicated to delivering exceptional experiences across select modalities. Committed to quality, sustainable growth, and brand excellence, we aspire to be “best-in-class” in Asia. We are a movement fueled by innovation, striving to seamlessly integrate studio design, service delivery, tech, and class programming. Join us as we Build, Brand, Move, and Repeat.

THE ROLE IN A NUTSHELL:

As the Digital Marketing Specialist at MOVE [REPEAT], you will be responsible for the planning, execution, optimisation, and reporting of paid digital marketing efforts across our brand portfolio. This is a hands‑on, performance‑driven role focused on lead generation, conversion, and retention across multiple markets, including Singapore and Hong Kong. You will work closely with the Brand & Engagement Manager and internal stakeholders to translate campaign objectives into high‑performing digital executions. This role is ideal for someone who is comfortable owning campaigns end‑to‑end, moving quickly, and making data‑led decisions.

KEY RESPONSIBILITIES:

Paid Media Strategy & Execution (40%)

• Plan, launch, and optimise paid media campaigns across Meta (Facebook & Instagram), Google Ads, and other relevant platforms
• Own campaign structure, targeting, budgets, creatives, and optimisation strategies
• Execute full‑funnel campaigns covering lead generation, retargeting, conversions, and retention
• Manage campaigns across multiple brands and markets concurrently

Performance Tracking, Reporting & Optimisation (25%)

• Track and report on key metrics including CPA, ROAS, CAC, conversion rates, and funnel performance
• Analyse campaign performance and identify opportunities for optimisation and scaling
• Prepare regular performance reports with clear insights and recommendations
• Monitor trends, audience behaviour, and creative performance to inform future campaigns

Creative & Campaign Collaboration (20%)

• Work closely with internal creatives to brief ad concepts, formats, and iterations
• Translate campaign objectives into clear creative requirements
• Continuously test creatives, copy, formats, and audiences to improve performance
• Support integrated campaigns alongside CRM, content, and brand initiatives practices

Platform, Tools & Market Support (15%)

• Support tracking setup and maintenance (Meta pixel, GA, events, basic attribution)
• Assist with CRM‑related paid initiatives such as retargeting and lead nurturing
• Support regional execution across Singapore and Hong Kong
• Stay updated on platform changes, ad policies, and best practices

REQUIREMENTS:

• 2–4 years of hands‑on experience in performance or digital marketing
• Strong experience running Meta Ads independently
• Comfortable managing budgets, analysing data, and optimising campaigns
• Highly organised, detail‑oriented, and able to manage multiple campaigns at once
• Bonus: experience in fitness, lifestyle, subscription, or multi‑location businesses
• Bonus: experience working across multiple markets

WHY JOIN MOVE [REPEAT]:

• Own real budgets and real performance outcomes
• Work across a portfolio of leading fitness and lifestyle brands
• Fast‑paced, high‑autonomy environment with room to grow
• Opportunity to expand into a regional role as the business scale