DIGITAL MARKETING MANAGING DIRECTOR

OVERSEA-CHINESE BANKING CORPORATION LIMITED; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading financial services institution in Singapore seeks a Digital Marketing Lead to enhance customer acquisition and optimize marketing campaigns. The successful candidate will leverage data insights to design impactful campaigns across various digital platforms. They will work closely with Marketing and Product teams to achieve strategic goals and drive conversions. Candidates should have a proven track record in digital marketing, strong analytical skills, and experience with Agile methodologies. This position offers the chance to make a significant impact on the institution's marketing initiatives.

Qualifications

• Track record in scaling digital campaigns with measurable impact.
• Experience with Agile practices for team efficiency.
• Strong command of MarTech tools and digital platforms.

Responsibilities

• Lead end-to-end marketing campaign development.
• Execute performance marketing campaigns to drive conversions.
• Analyze data to extract actionable insights.

Skills

Digital acquisition scaling

Agile methodologies

Analytical mindset

Customer journey mapping

Stakeholder management

Tools

Google Ads

Meta

TikTok

YouTube

Adobe Suite

Job description

We are looking for a data-driven and creative Digital Marketing Lead to accelerate customer acquisition, improve and optimise current and new campaigns for conversion. The candidate should be able to translate data driven insights into personalised marketing campaigns to meet the business objectives (acquisition/retention). They will identify opportunities and execute high-impact conversion driven campaigns across OCBC Consumer Financial Services (CFS) owned and earned media channels. The ideal candidate has led Agile business squads to deliver strategic initiatives, applying Agile methodologies to enhance team collaboration, accelerate delivery timelines, and improve project outcomes. The candidate is experienced in sprint planning, backlog grooming, and stakeholder engagement.

Growth Strategy & Planning

• Support Consumer Financial Services (CFS) Businesses in the end-to-end marketing campaign development and execution, from ideation to implementation to achieve strategic goals and KPIs.
• Work with Marketing, Product, and Business Teams to ideate, identify and craft acquisition/retention strategies to meet specific business objectives.
• Use data to identify, prioritise and implement the growth opportunities across segments, products, and channels.
• Ability to steer working teams to ideate and execute and deliver impact.
• Present clear and data led recommendations to stakeholders and adjust strategies based on results.
• Manage the set budget and ensure compliance with various MAS regulations for the campaigns
• Keep abreast of new and emerging marketing resources and techniques that would be relevant for our business, vet them and test as appropriate

Acquisition & Conversion Optimisation

• Design and execute performance marketing campaigns (e.g. SEM, paid social, display) to drive qualified leads and conversions.
• Conduct A/B testing across digital touchpoints (web, app, landing pages, push notifications).
• Ability to segment customers and create bespoke campaigns that drive immediate recall and conversion.

Digital Analytics & Reporting

• Strong analytical skills and ability to translate data into insights and subsequently execution.
• Analyse funnel data, user behaviour and campaign performance to extract actionable insights.
• Establish a framework for measurement for digital channel performance, including KPIs, benchmarks, and acceptable ROI. Implement and measure campaigns to maximize channel performance across acquisition and cross-sell

Who you are

• Proven track record in scaling digital acquisition and retention campaigns with measurable business impact.
• Experienced in implementing Agile practices to drive team efficiency and project success.
• Strong command of digital platforms (Google ads, Meta, TikTok, YouTube), MarTech tools including Adobe Suite (Adobe Analytics, Target)
• Deep understanding of customer journey mapping, segmentation, A/B testing, and funnel optimization
• Analytical mindset with excellent communication and stakeholder management skills
• Experience in working cross-functionally in matrix or agile environments