DIGITAL MARKETING MANAGER

FREDDA BUSINESS SERVICES PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A marketing services company in Singapore seeks a skilled professional to execute integrated marketing campaigns and collaborate cross-functionally. The candidate must be fluent in both Chinese and English. Responsibilities include managing the marketing calendar, optimising paid media, and ensuring brand messaging consistency across platforms. This position offers an opportunity to work on diverse marketing initiatives and enhance brand reach.

Qualifications

• Must speak, listen, read, and write Chinese and English fluently.

Responsibilities

• Execute integrated marketing campaigns across all platforms.
• Collaborate with marketing agencies to optimise paid media.
• Monitor KPIs and track performance for enhancements.
• Manage marketing calendar for timely campaign rollout.
• Ensure brand messaging consistency across platforms.
• Identify opportunities for partnerships to enhance brand reach.
• Coordinate with teams for content and material production.
• Support visual merchandising and retail activations.
• Collaborate with e-commerce and operations teams.

Skills

Fluent in Chinese

Fluent in English

Digital marketing

Performance marketing

Content production

Job description

Language Requirement

You must be able to speak, listen, read and write Chinese and English fluently. Please include this in your resume, otherwise we will not respond.

Key Responsibilities

• Execute integrated marketing campaigns across digital, social, in-store, and traditional platforms.
• Collaborate with performance marketing agencies to optimise paid media, ensuring ROI and alignment with campaign objectives.
• Monitor KPIs, track performance, and provide insights to enhance campaign effectiveness.
• Manage the marketing calendar and ensure the timely rollout of campaigns and initiatives.
• Ensure consistency across brand messaging and visual identity across all platforms.
• Identify and support partnership and collaboration opportunities to enhance brand reach.
• Coordinate with creative teams and agencies to produce content and materials.
• Support visual merchandising, retail activations, and promotional initiatives.
• Collaborate cross-functionally with e-commerce, CRM, and operations teams.