Digital Marketer Executive

Management Development Institute of Singapore; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

An educational institute in Singapore is seeking a Digital Marketing Executive responsible for managing online marketing strategies and campaigns. The ideal candidate should possess a Bachelor's degree in marketing or a related field and have 1-3 years of digital marketing experience. Key responsibilities include planning digital campaigns, content creation for social media, and performance analysis to enhance engagement and brand visibility. Strong analytical and communication skills are essential for success in this role.

Qualifications

• Understanding of Google SEO, search engine algorithms, and ranking methods.
• 1-3 years experience in digital marketing with expertise across various online channels.
• Strong analytical skills and the ability to translate data into actionable insights.

Responsibilities

• Develop and manage online marketing strategies to enhance brand presence.
• Plan and execute digital campaigns across multiple platforms.
• Monitor and report on campaign performance, providing insights and recommendations.
• Engage with followers on social media and respond to inquiries.
• Design and implement EDM campaigns to drive engagement.

Skills

Digital Marketing

Content Creation

SEO Understanding

Analytics Skills

Social Media Management

Communication Skills

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Google Analytics

Facebook Ads

LinkedIn Ads

Instagram Ads

Job description

Job Summary:

The Digital Marketing Executive will be responsible for developing, implementing, and managing online marketing strategies to enhance the institute’s brand presence, attract prospective students, and engage existing learners. This role involves planning and executing digital campaigns across multiple platforms, including social media, search engines, email, and the institute’s website. The ideal candidate will have a strong understanding of digital marketing trends, analytics, and content creation, with the ability to align marketing efforts to the institute’s enrollment and brand objectives.

Responsibilities

Digital Marketing

• Responsible for day-to-day digital and social media campaign initiatives, including planning, optimising, copywriting and deployment
• Strong understanding of advertising formats & marketing objectives, and campaign setups on Facebook & Instagram, LinkedIn, and Google
• Monitor and report on campaign performance, providing insights and recommendations
• Manage and track approved marketing budget and spending and analyse ROI
• Conduct competitor's analysis and planning of new digital and social media marketing strategies & bidding
• Analyse Google Search Console data and propose improvements to enhance website performance
• Propose the audience segments according to the school's marketing requirements
• Monitor CRM analysis closely with sales performance and work with the sales team to optimise online campaigns
• Responsible for managing local and international marketing campaigns and lead generation at MDIS

Social Media Content Creation

• Develop and execute captivating content strategies for MDIS across all social media platforms, including but not limited to Facebook, Instagram, and LinkedIn.
• Collaborate with cross-functional teams to gather information and insights to create timely and impactful content.
• Monitor social media trends, best practices, and emerging platforms to stay ahead in the digital landscape.

EDM (Electronic Direct Mail)

• Design and implement effective EDM campaigns to reach our target audience and drive engagement (weekly)
• Write persuasive and personalized content for EDMs that encourages user interaction and supports marketing initiatives.
• Monitor and analyse EDM performance metrics to optimise future campaigns.

Community Management

• Actively engage with followers, responding to comments, and addressing inquiries.
• Implement strategies to encourage user-generated content and participation in discussions.

Analytics and Reporting

• Utilise analytics tools to track and analyse social media performance metrics.
• Adjust content strategies based on data-driven insights and industry trends.

Required Skills/Abilities

• An understanding of Google SEO, search engine algorithms, and ranking methods.
• Proficient in Facebook, Instagram, LinkedIn and Google.
• Familiarity with digital marketing tools and platforms.
• Strong analytical skills and ability to translate data into actionable insights.
• Excellent communication and interpersonal skills.

Education / Certification and Experience

• Bachelor's degree in Marketing, Business, or a related field.
• 1-3 years experience in digital marketing with expertise across various online channels.