Demand Generation Director

Workiva; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

A leading technology company is seeking an experienced marketing professional in Singapore. You will design and execute demand generation campaigns across multiple channels and closely collaborate with sales teams to enhance lead quality. Candidates should have at least 10 years of B2B marketing experience, preferably in the SaaS sector, and be proficient in major marketing automation platforms. This role requires strong analytical skills and the ability to manage multiple projects simultaneously in a fast-paced environment. Preferred qualifications include knowledge of APAC markets and language proficiency in Japanese or Mandarin.

Qualifications

• Minimum 10 years experience in B2B marketing, with a strong focus on demand generation.
• Proficiency in English plus Japanese or Mandarin is advantageous.

Responsibilities

• Design, launch, and optimize demand generation campaigns.
• Track and report on campaign performance using data-driven insights.

Skills

B2B marketing

Demand generation

Marketing automation platforms

Data analysis

Communication skills

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Salesforce

Google Analytics

Marketing automation platforms

Job description

What You Will Do

Campaign Strategy & Execution : Design, launch, and optimize integrated demand generation campaigns across online and offline channels including email, field activities, webinars, social media, paid advertising, and account-based marketing (ABM) to generate a pipeline of qualified leads

Marketing Automation & Technology : Master our marketing automation platform to build and manage sophisticated lead nurturing workflows, scoring models, and database segmentation

Ensure the seamless flow of qualified leads to the sales and inside sales team

Performance Analysis & Reporting : Meticulously track, analyze, and report on campaign performance, creating dashboards to showcase marketing's contribution to pipeline and revenue

Use data-driven insights to continuously test and improve campaign effectiveness and ROI

Sales & Marketing Alignment : Partner closely with sales, inside sales and enablement teams to ensure a smooth lead handoff process, supported with targeted messaging and effective sales enablement materials

Audience and Market Expertise : Develop a deep understanding of our ideal customer profile, buyer's journey, customer pain points and collaborate with product marketing to ensure all marketing content and messaging are hyper-targeted, timely, relevant and compelling

Manage website and social media operations, including content management, sitemap, navigation, localization, and SEO / SEM / AI SEO and analytics

Collaborate with global teams to localize and curate various content types, including articles, infographics, and case studies

What You Will Need

Minimum Requirements

Minimum of 10 years’ experience in B2B marketing, with a strong focus on demand generation, preferably in the SaaS or technology sector

Bachelor’s degree in Marketing, Business, or a related field

Preferred Qualifications

Marketing Automation Proficiency : Deep, hands‑on experience with major marketing automation platforms (e.g., Marketo, HubSpot, Pardot, Eloqua).

Excellent business acumen in Workiva’s core APAC markets - Australia, Singapore, Hong Kong, Taiwan & Japan

Proficiency in English plus either Japanese or Mandarin would be advantageous for communicating with customers in Taiwan and Japan

Data-Driven Mindset : Demonstrates a proven ability to analyze campaign data, interpret results, and translate them into actionable insights

Proficient in using Salesforce, Google Analytics, Google Tag Manager, Quicksight, and 6Sense

Platform Management : Experience in managing Content Management Systems and social media platforms

Strategic & Tactical Execution : Ability to think strategically about the entire marketing funnel while also managing the tactical details of campaign execution flawlessly

Exceptional Collaborator : Strong communication and interpersonal skills with a proven track record of building successful relationships with sales and other cross-functional teams

Proficient in organization and project management, capable of handling multiple projects concurrently in a fast-paced environment

Workiva is an Equal Employment Opportunity Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression genetic information, marital status, citizenship status or any other protected characteristic.

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email .

Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.

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