Creative Strategist

Mediacorp Pte. Ltd.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading media company in Singapore is seeking a Creative Strategist to develop and implement omnichannel marketing strategies. The role involves managing projects end-to-end and coordinating cross-platform campaigns while providing strategic recommendations. Candidates should have strong project management skills, a knack for storytelling, and proficiency in generative AI. This position promises an engaging work environment focused on creativity and impact.

Qualifications

• Strong project management skills with emphasis on high-ambiguity environments.
• Proven track record in award-winning campaigns.
• Exceptional communication and storytelling skills.

Responsibilities

• Develop and implement omnichannel marketing strategies.
• Lead strategic planning and execution across multiple platforms.
• Manage complex projects end-to-end with minimal supervision.

Skills

Project management

Digital strategy

Storytelling

Analytical skills

Generative AI proficiency

Job description

Company Description

Mediacorp is Singapore's largest content creator and national media network, operating a suite of TV channels, radio stations, and multiple digital platforms. Its mission is to engage, entertain, and enrich audiences by harnessing the power of creativity.

We are committed to creating an inclusive and diverse workplace where talent thrives. Our hiring decisions are made based on merit and fit-to-role. If you have a disability or special need which requires accommodation to participate in the recruitment process, please inform us when you submit your online application. We will be happy to support as necessary.

Thank you for your interest and application to this role. Please note that only short-listed candidates will be contacted.

Designation: Creative Strategist

Responsibilities

This role requires a strategic thinker with proven experience in integrated marketing communications, digital innovation, and brand planning. The candidate will operate as a largely independent contributor, taking ownership of projects from conception to execution to case study authoring, and providing strategic recommendations that drive measurable business impact.

Responsibilities

• Develop and implement omnichannel strategies that integrate digital, social, and offline touchpoints to deliver single-minded, seamless consumer experiences
• Lead strategic omnichannel planning and policing its execution for campaigns across multiple platforms, ensuring alignment with brand objectives and audience insights
• Author compelling case studies and performance reports for local and international award shows, demonstrating effectiveness and innovation in campaign delivery
• Manage complex projects end-to-end, including timelines and stakeholder alignment, with minimal supervision
• Apply generative AI tools for ideation and content development, ensuring rigorous sourcing and ethical use of AI-generated outputs
• Develop workflow enhancement innovations leveraging emerging trends and automation technologies to boost the quality of the Omnichannel Strategy team's strategic output
• Collaborate selectively with the team lead for strategic validation while maintaining autonomy in day-to-day execution

Qualifications

• Strong project management skills, with the ability to lead initiatives in high-ambiguity environments
• Intellectual humility to be able to learn and pivot quickly when situational changes call for it, especially in a high-ambiguity environment
• Proven track record in award-winning campaigns, including experience authoring Effiewinning case studies, Marketing Awards or equivalent
• Ability to work independently, demonstrating initiative and accountability in delivering high-quality outputs
• Analytical mindset, capable of interpreting data to inform strategy and measure success
• Exceptional communication and storytelling skills, both written and verbal - with the ability to write a logically-sound argument with emotive flair
• Intermediate to advanced proficiency in generative AI prompting, with attention to accuracy and source validation
• Expertise in digital and social media strategy, including content planning and performance optimization.

Preferred Qualifications

• Experience in integrated marketing communications (IMC) and brand planning across diverse industries
• Familiarity with consumer insights and research methodologies to inform strategic decisions
• Competence in channel planning and GTM strategy for large-scale campaigns

Success Profile

To thrive in this role, you should demonstrate:

• Strategic Agility: Ability to connect the dots across channels and anticipate market shifts
• Proactive Leadership: Comfortable taking charge in ambiguous situations and driving clarity
• Creative Problem-Solving: Innovative thinking to craft solutions that balance creativity and business impact
• Digital Fluency: Strong grasp of digital ecosystems, social trends, and emerging technologies
• Data-Driven Mindset: Skilled at interpreting analytics to optimize performance and justify decisions
• Resilience & Adaptability: Ability to pivot quickly and maintain composure under pressure
• Ownership Mentality: Treats projects as personal responsibility, delivering with minimal oversight