Content Strategy Lead — B2B FinTech & WeChat

A1G0; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading B2B fintech brand is looking for a Content Strategist in Singapore to develop and lead content strategy aimed at driving brand awareness and engaging the target audience. The role involves defining a comprehensive content strategy, managing editorial content on various platforms, and working directly with senior management. Ideal candidates should hold a Bachelor's degree in a relevant field and have proven experience in content strategy, excellent communication skills, and a data-driven mindset.

Qualifications

• Proven experience in content strategy and leadership roles, preferably in a similar industry.
• In-depth knowledge of content marketing, SEO, and digital marketing best practices.
• Data-driven mindset with the ability to analyze content performance metrics.

Responsibilities

• Define and execute a comprehensive content strategy that supports brand objectives.
• Create and maintain a content calendar outlining content themes.
• Monitor conversation and report on WeChat metrics.

Skills

Content strategy

SEO

Digital marketing

Project management

Communication skills

Education

Bachelor's degree in marketing, communications, journalism, or related field

Master's degree (a plus)

Tools

Content management systems (CMS)

Content creation tools

Job description

A leading B2B fintech brand is looking for a Content Strategist in Singapore to develop and lead content strategy aimed at driving brand awareness and engaging the target audience. The role involves defining a comprehensive content strategy, managing editorial content on various platforms, and working directly with senior management. Ideal candidates should hold a Bachelor's degree in a relevant field and have proven experience in content strategy, excellent communication skills, and a data-driven mindset.