Cluster Sales and Marketing Manager

SSG HOTELS PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A premier boutique hotel group in Singapore seeks a Digital Marketing Manager to enhance hotel awareness and revenue through effective brand building. With a minimum of 5 years in digital marketing and 2 years in a hotel setting, the candidate will manage social media strategies, coordinate marketing campaigns, and engage with influencers. This role offers unique benefits and the opportunity to shape the hotel's digital identity.

Benefits

Discounts on F&B and room rates

Global Learning + Development access

2 nights yearly staycation

20% off at all restaurants and bars

Qualifications

• Minimum 5 years of digital marketing experience, with 2 years in a hotel setting.
• Proven educational background in digital/social marketing or related fields.
• Excellent command of written and spoken English.

Responsibilities

• Act as a brand guardian for The Garcha Group.
• Create and execute a social media calendar.
• Organize photography and videography for marketing needs.

Skills

digital media

social media

photography

graphic design

luxury branding

curiosity

positive attitude

excellent grammar

Education

Bachelor's Degree in Marketing

Post Graduate Diploma in Hospitality

Tools

InDesign

Photoshop

Mailchimp

Job description

An exciting opportunity has arrived at The Garcha Group, Singapore’s boutique hotel group, which currently operates the following hotels:

• Maxwell Reserve, Autograph Collection Hotel (Marriott)
• Duxton Reserve, Autograph Collection Hotel (Marriott)
• The Vagabond Club, a Tribute Portfolio Hotel (Marriott)
• The Serangoon Club, a Tribute Portfolio Hotel (Marriott)

Garcha Group Benefits:

• As an associate of a Marriott hotel, you, your parents or parents-in-law, children, spouse/domestic partner, and siblings are eligible for discounts on F&B and room rates in over 7,000 hotels worldwide.
• You have access to the "Global Learning + Development" tool, which provides personalized learning experiences to support your Marriott career journey.
• Enjoy 2 nights yearly staycation including all meals and beverages (including alcoholic drinks) at any of the 4 Garcha Group hotels in Singapore.
• Receive 20% off Food & Beverage at all Marriott & Garcha Group restaurants and bars.

We are looking for candidates who can build The Garcha Group brand digitally across all platforms, leading to measurable direct revenue for hotel rooms and F&B outlets.

Responsibilities include but are not limited to:

• Be a brand guardian for The Garcha Group, setting the tone and look & feel of all communications.
• Create and execute a social media calendar for daily content on platforms such as Facebook and Instagram.
• Create and execute EDM schedules.
• Review and respond to all reviews on social media, Marriott, and OTA channels within 24 hours.
• Plan and maintain a yearly schedule of marketing campaigns and events.
• Coordinate and execute marketing campaigns at the property level for rooms and F&B, enabling targeted marketing.
• Organize photography, videography, and editing for marketing needs.
• Maintain and update content on Marriott and hotel websites to ensure accuracy and branding consistency.
• Create and manage graphic collateral assets across departments and hotels.
• Coordinate PR events with and independently from PR agencies, maintaining relationships and partnerships.
• Develop and maintain relationships with influencers through scheduled invitations and hosted events.
• Respond to marketing and influencer opportunities via email within 24 hours.
• Stay updated on online and offline marketing trends and developments.
• Monitor competitors' marketing activities online and offline.
• Identify new online marketing opportunities to enhance brand and hotel awareness periodically.

Position Requirements:

• Minimum 5 years of relevant digital marketing experience, including at least 2 years in a hotel setting.
• Educational background in digital/social marketing, communications, advertising, or related fields with proven activities.
• Understanding of current trends, market attitudes, and company intelligence.
• Skills in photography, graphic design, videography, and editing.
• Proficiency in desktop publishing tools such as InDesign, Photoshop, or equivalent.
• Excellent command of written and spoken English.
• Possession of at least a Bachelor's Degree/Post Graduate Diploma/Professional Degree in Marketing, Hospitality, Tourism, Hotel Management, or equivalent.

Required Skills: digital media, social media, TripAdvisor, Instagram, Facebook, Mailchimp, photography, graphic design, luxury branding, travel, curiosity, initiative, a positive attitude, intelligence, excellent grammar, energy, well-groomed appearance, and pride.