China Market Growth & Partnerships Manager

RESORTS WORLD AT SENTOSA PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading resort in Singapore is seeking a marketer to develop and execute targeted strategies for the China market. The role focuses on customer acquisition through online travel platforms and cultural tourism channels, requiring fluent Chinese proficiency and experience in the Chinese market. Responsibilities include executing marketing events, collaborating with stakeholders, and overseeing content creation for Chinese social media. A Bachelor's degree and relevant experience in the hotel industry are essential, along with strong digital marketing and data analysis skills.

Qualifications

• Minimum Bachelor's degree in related fields; Master's in Marketing/Management is advantageous.
• Relevant internship or work experience in the hotel industry.
• Prior internship or working experience in the China market, specifically in China's OTA, cultural tourism, or e-commerce sectors.

Responsibilities

• Develop and implement market-specific marketing plans for the China market.
• Collaborate with Chinese OTAs and cultural tourism platforms.
• Manage end-to-end execution of marketing events.
• Conduct data-driven user behavior analysis and market research.
• Oversee digital content creation for Chinese social media platforms.
• Coordinate cross-departmental and cross-border communication.
• Contribute to the development of industry-specific standards for China market operations.

Skills

Digital marketing

Data analysis

Chinese proficiency

Stakeholder coordination

Event execution

Education

Bachelor’s degree in related fields

Master’s in Marketing/Management

Tools

SPSS

Canva

Figma

Job description

A leading resort in Singapore is seeking a marketer to develop and execute targeted strategies for the China market. The role focuses on customer acquisition through online travel platforms and cultural tourism channels, requiring fluent Chinese proficiency and experience in the Chinese market. Responsibilities include executing marketing events, collaborating with stakeholders, and overseeing content creation for Chinese social media. A Bachelor's degree and relevant experience in the hotel industry are essential, along with strong digital marketing and data analysis skills.