Channel Marketing Manager

BYTEDANCE PTE. LTD.; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading technology company in Singapore is looking for a Channel Marketing Manager to drive sales through partner marketing strategies. This role requires strong relationship management and project management skills. The ideal candidate will work closely with partners to execute co-marketing campaigns and track performance metrics. A bachelor's degree in marketing and over 5 years of experience in channel marketing, preferably in tech, are essential. The company values creativity, diversity, and innovation among its employees.

Qualifications

• 5+ years of experience in channel or partner marketing in a tech or SaaS company.
• Proven track record of executing channel marketing strategies with partners.
• Ability to analyze campaign performance metrics.

Responsibilities

• Develop and execute marketing strategies driving sales through partners.
• Manage partner co-marketing initiatives like webinars and product launches.
• Track and optimize channel marketing campaign performance.

Skills

Channel marketing experience

Strong communication skills

Relationship management

Project management

Negotiation skills

Analytical skills

Marketing automation tools proficiency

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Salesforce

PRM platforms

Job description

Responsibilities

The Channel Marketing Manager at BytePlus is responsible for developing and executing marketing strategies aimed at driving sales through a diverse network of partners, including resellers, agencies, and distributors. The role focuses on building strong partner relationships, delivering co-marketing campaigns, and enabling partners with the tools and resources they need to effectively promote BytePlus products and services. The ideal candidate will work closely with internal teams and external partners to ensure seamless execution of channel initiatives, optimize partner performance, and achieve revenue growth.

Channel Marketing Overview

• Work closely with Global partnership team and regional teams to build a comprehensive view of co-marketing activities across all teams.

Partner Relationship Management

• Build and nurture strong relationships with key channel partners, particularly their marketing teams, acting as their primary marketing contact.

Co-Marketing Campaigns

• Plan and execute co-marketing initiatives with partners, such as joint digital marketing campaigns, events, webinars, and product launches, ensuring alignment with both BytePlus and partner goals.

Develop partner centric collaterals

• Develop and distribute marketing collateral tailored to each partner segment (resellers, agencies, distributors).

Cross-Functional Collaboration

• Work closely with internal teams (sales, product, and customer success) to ensure channel marketing efforts are aligned with broader company objectives, product developments, and customer needs.

Internal Marketing

Internal marketing to update internal teams on key partners and launch of partner marketing programs.

Performance Tracking & Optimization

• Analyze the effectiveness of channel marketing campaigns by monitoring partner engagement, sales growth, and campaign performance.

Event & Program Management

• Manage partner events such as summits, trade shows, and product demonstrations, ensuring high partner engagement and return on investment.

Budget Management

• Oversee the channel marketing budget, ensuring that funds are allocated to the most impactful marketing activities and co-marketing efforts, delivering high ROI.

Qualifications

Minimum Qualifications

• Bachelor's degree in Marketing, Business, or related field
• 5+ years of experience in channel or partner marketing, ideally in a tech or SaaS company.
• Proven track record of developing and executing channel marketing strategies with resellers, agencies, or distributors.
• Experience in co-marketing campaigns and partner enablement programs.
• Strong understanding of reseller, agency, and distributor business models.
• Excellent communication, relationship management, and negotiation skills.
• Proficiency in marketing automation tools, CRM systems (e.g., Salesforce), and PRM platforms.
• Strong project management and organizational skills with the ability to manage multiple campaigns simultaneously.
• Ability to analyze campaign performance metrics, partner sales data, and market trends to drive data-driven decision-making.

Preferred Qualifications

• Experience in the B2B technology sector, particularly SaaS, cloud, or AI solutions.
• Familiarity with digital marketing strategies, content marketing, and lead generation tactics for channel partners.
• Ability to travel occasionally to meet with partners, attend events, or facilitate marketing initiatives.

Job Information

Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.

Diversity & Inclusion

ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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