Category Manager

FERNS N PETALS SGP PTE. LTD.; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading e-commerce company in Singapore is seeking a Category Manager to drive revenue and product performance. The role involves overseeing new product launches, pricing strategies, and inventory management while coordinating with multiple teams. The ideal candidate has a Bachelor's degree in Business or Marketing, 4–6 years of experience in retail or FMCG, and strong analytical skills. This position offers a dynamic environment focusing on maintaining competitive market insights and effective categorization strategies.

Qualifications

• 4–6 years of relevant experience in retail, Ecommerce, or FMCG, preferably in merchandising or category management.
• Strong knowledge of market dynamics and consumer trends.
• Organized and results-driven with a proactive mindset.

Responsibilities

• Drive and achieve online category sales and gross profit goals.
• Manage ageing stock and improve stock turnover.
• Develop full occasion strategies including planning, forecasting, and execution.

Skills

Analytical skills

Forecasting

Problem-solving

Team collaboration

Forecasting

Education

Bachelor's degree in Business, Marketing, or related field

Tools

Microsoft Excel

Microsoft PowerPoint

Job description

About the Job

The Category Manager is responsible for driving revenue, margin, and product performance for FNP.sg. This role oversees new product launches, pricing, website merchandising, stock health, and major occasion planning to ensure strong commercial outcomes. The individual must be highly analytical, structured, and able to coordinate across multiple teams to deliver a healthy assortment, timely launches, and consistent growth in a fast-paced e-commerce environment.

Job Responsibilities

• Sales & Profitability:
  Drive and achieve online category sales, gross profit, and income goals by monitoring market trends and developing strategies to grow market share and counter competition.
• Inventory Management:
  Manage ageing stock, improve stock turnover, and optimise assortment efficiency.
• Website Merchandising:
  Coordinate with merchandizing and use data to refine website promotional visibility, category sequencing, and pages enhancements
• Range Review & Assortment Optimization:
  Conduct regular range reviews to ensure the right assortment mix is in place to drive productivity, meet shopper needs, and eliminate underperforming SKUs.
• Category & Brand Strategy:
  Oversee the implementation of category strategies, including overseeing launch timelines and ensure operational readiness with the product ops team
• Occasion Leadership
  Develop full occasion strategies including planning, forecasting, and execution.
• Relationship Management:
  Build and maintain strong relationships with suppliers and internal stakeholders to align on business objectives.
• Market Insight
  Stay updated on consumer behavior, market developments, and competitor activities to inform category strategies.
• Pricing Strategy
  Develop and implement competitive pricing strategies that offer value to customers while supporting profitability.
• Reporting & Analysis:
  Prepare weekly/monthly category performance reports with actionable insights and recommendations.

The Ideal Candidate

• Bachelor's degree in Business, Marketing, or related field.
• 4–6 years of relevant experience in retail or Ecommerce or FMCG, preferably in a merchandising or category management role.
• Excellent analytics, forecasting, and structured problem-solving.
• Strong knowledge of market dynamics and consumer trends.
• Proficient in Microsoft Office, especially Excel and PowerPoint.
• Organized and results-driven with a proactive mindset.
• Team player with the ability to promote cross-functional collaboration.
• Effective in decision-making and responsive to a fast-changing environment.