Business Development & Marketing Manager

PKF-CAP LLP; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading accounting firm in Singapore is seeking an experienced Business Development & Marketing Manager to enhance their market presence. The role involves developing marketing strategies, managing campaigns, and collaborating with internal teams to generate leads. Candidates should have a degree in marketing or business and at least 3 years of experience. Strong digital marketing skills and excellent communication abilities are essential for success in this dynamic position.

Qualifications

• Minimum 3 years of experience in a similar role.
• Strong understanding of current digital marketing strategies and tools.
• Prior experience in an accounting firm is a plus.

Responsibilities

• Develop marketing strategies to generate leads and enhance brand awareness.
• Manage marketing campaigns and budget.
• Collaborate with internal teams to coordinate marketing initiatives.

Skills

Digital marketing strategies

Interpersonal skills

Teamwork skills

Communication skills

Organizational skills

Education

Degree in marketing, business, or a related field

Job description

PKF-CAP LLP is a member of PKF International Limited, a global network of independent professional services firms operating in over 100 countries. PKF-CAP has been named Accountancy Firm of the Year at the International Accounting Awards 2025! In Singapore, PKF-CAP LLP provides audit and assurance, tax, accounting, and advisory services to a diverse range of clients, including listed companies, SMEs, and non‑profit organisations. We are seeking a dynamic and experienced Business Development & Marketing Manager to join our team and help us promote the PKF brand as a leader in the accounting industry.

Job Description

As a Business Development & Marketing Manager at PKF-CAP LLP, you will be responsible for developing and comprehensive marketing strategies to generate leads, enhance brand awareness, and support the firm's growth. This role requires a blend of strategic thinking, analytical skills, and practical marketing execution, often working closely with partners and other PKF firms’ leaders. You will also be responsible for managing our PKF’s website, social media platforms and CRM software as part of the execution and monitoring of our marketing efforts.

Key Responsibilities

• Developing and implementing strategies (including digital marketing initiatives) to create brand awareness, shape PKF's market presence and support PKF’s revenue growth.
• Managing marketing campaigns and budget.
• Generating leads and nurturing prospects.
• Collaborating with internal teams and across service lines with partners, HR team and other PKF network firms to coordinate marketing initiatives and generate prospective client leads.
• Measuring and reporting on marketing performance.
• Staying up-to-date on industry trends.
• Collaboration with HR in marketing initiatives to attract top talents to join the firm.
• Collaboration with partners and leadership in shaping PKF’s market presence.

Requirements

• At least 3 years of experience in a similar role.
• Degree in marketing, business, or a related field.
• Prior working experience in an accounting firm would be a plus.
• Strong understanding of current digital marketing strategies and tools.
• Strong interpersonal, collaborative and teamwork skills.
• Excellent communication and organizational skills.

Join us and look forward to a career that progresses with the growth of the Firm!