Marketing and Communications Manager

Cognita Asia Holdings Pte Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading international education provider in Singapore seeks a Marketing & Communications Manager to develop and implement marketing strategies, enhance brand visibility, and drive community engagement. You will lead a team, manage marketing campaigns, and support school events that promote the institution. Ideal candidates possess a degree in marketing or communication, with at least three years of relevant experience and strong writing skills. This role offers a competitive salary and professional development opportunities.

Benefits

Competitive salary

Free parking on site

Professional Development

Qualifications

• Minimum of three years marketing, communication and events experience.
• Copywriting and/or graphic design experience is an advantage.
• Excellent writing and editing skills.

Responsibilities

• Lead and shape the marketing and communications vision.
• Drive the implementation of the school's marketing strategy.
• Write compelling marketing content for various channels.

Skills

Marketing strategy development

Content creation

Event management

SEO optimization

Interpersonal skills

Education

Degree in marketing, communication or related field

Tools

Content Management Systems (CMS)

Job description

Brighton College (Singapore) - Marketing & Communications Manager

About the School – Brighton College (Singapore)

Brighton College (Singapore) is an exciting place to work, and it is our staff who make our community a vibrant and stimulating environment. The academic success of the Brighton College Family of Schools is due to excellent, innovative and well‑planned teaching. Above all, we are looking for individuals who foster a passion for learning and who demonstrate an ability and genuine desire to develop pupils and staff to their fullest potential. The school now has an exciting opportunity for an experienced Marketing & Communications Manager to join our fantastic team.

About Cognita

At Cognita, we know every student is unique. We nurture their distinct personalities and strengths. We support them academically, socially, and emotionally, wherever they are in the world, wherever they’re starting from. And each and every one of our schools is unique too.

We protect what’s special about them, while offering them rich knowledge, opportunities, and best practices. And they get to be part of something bigger. We open their classrooms to the collective wisdom of over 100 schools in 17 countries, ensuring every child gets an education that’s, quite literally, world class.

It’s an individual approach that empowers every school, teacher and student to focus on what they do best and thrive.

About the role

Brighton College (Singapore) is seeking an inspirational and strategic Marketing & Communications Manager to join our expanding school community. This is an exceptional opportunity to lead and shape the marketing and communications vision of the Senior School as Brighton College (Singapore) evolves from a first‑class Prep School into one of the region’s leading all‑through schools, offering education from Pre‑Nursery to Year 13.

What you will be doing

• Drive the implementation of the school's marketing strategy and contribute to its development in positioning, growth, and new opportunities.
• Assist with regular monitoring, tracking, market research and analysis of the marketing mix.
• Contribute to the development of the school's brand positioning and storytelling to enhance visibility and differentiation in a competitive market.
• Implement marketing and promotional activity for the school (including events, digital marketing, social media, advertising, PR, etc.).
• Lead the organisation and promotion of school‑led events such as Playgroups and Open Houses.
• Manage the organisation of external marketing events such as School Fairs, Exhibitions and events.
• Write compelling marketing content, accentuating true‑life in the school.
• Develop and manage the production of key external marketing collaterals including but not limited to school prospectus and direct marketing initiatives.
• Support academic staff in turning content for school‑teacher‑family communication (e.g. school announcements, presentations, etc.) into a proofread, formatted, “parent‑ready” version.
• Coordinate the school’s campus and digital signage needs.
• Manage a strategic calendar of marketing touchpoints, including campaigns and events.
• Develop and execute the SEO‑driven content plan including content calendar, blog creation, and keyword optimisation.
• Provide support for the school’s Yearbook and other collaterals including briefing vendors, design critique, staff templates, collation and follow‑up of content, proofing, delivery to a strict timeline, cost control.
• Assist with the management of marketing and communications spend and ensure activities are planned and executed within agreed budgets.
• Support proactive engagement between the school, teachers and parents and the effective and efficient implementation of all touchpoints for frequent and on‑going communications.
• Liaise with parent representatives, cultural groups and academic, leadership and admission teams to facilitate communication between various departments and groups.
• Inspire, lead, mentor and develop the Marketing & Communications Executive.
• Undertake any other reasonable management requests in support of the school’s mission, vision, and values.

Who we are looking for

• Degree level qualification in marketing, communication or related field.
• A minimum of three years marketing, communication and events experience.
• Copywriting and / or graphic design experience is an advantage.
• Proficiency with software programmes required to manage functions of the role.
• Awareness of commercial sensitivity and demands for confidentiality.
• Well‑developed communications, interpersonal and influencing skills to motivate and work cooperatively with others.
• Excellent writing and editing skills including an ability to create and adapt tone of voice relevant to the audience whilst working within an overarching corporate style.
• Ability to manage CMS platforms and UX/UI of the Enquiry to Classroom customer journey.
• Adaptable and willing to take on a range of tasks, including occasionally outside scope of work, as directed by the Head of Marketing and Admissions.
• Act as a key custodian of the Brighton College brand, vision and values in all external and internal communications, and promote this with other stakeholders.
• Exemplifies the Brighton College (Singapore) values of Curiosity, Confidence and Kindness.
• An international outlook and understanding of working in diverse environments.

Benefits at Cognita

• Competitive salary depending upon qualifications and experience.
• Free parking on site (subject to availability).
• Professional Development.

How to Apply

Complete this application before the closing date. The Closing Date for Applications is: 3 February 2026.

Cognita Schools are committed to safeguarding and promoting the welfare of children and young people and expects all staff, volunteers and other third parties to share this commitment. Safer recruitment practice and pre‑employment background checks will be undertaken before any appointment is confirmed.

We believe having a diverse workforce makes us better, smarter and happier and so welcome applicants from all backgrounds, genders, and races. We have an unwavering commitment to being fair and equitable in our recruitment process.

Early applications are encouraged, we reserve the right to interview and appoint prior to closing date for the right applicant.

Applicants who have not heard from us by the closing date must assume that, on this occasion, their application has been unsuccessful.