Branding Manager, FMCG

KINGFISHER RECRUITMENT (SINGAPORE) PTE. LTD.; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A recruitment agency in Singapore seeks a Branding Manager to lead the transformation from traditional marketing to an integrated, insight-driven model. The ideal candidate will have 6–10 years of experience in FMCG or wellness sectors, a strong passion for brand management, and proven abilities in digital environments. Key responsibilities include developing brand strategies, optimizing investments, and ensuring cohesive messaging across all channels. Competitive candidates may expect dynamic marketing processes and data-driven decisions.

Qualifications

• 6–10 years of similar experience & Strong Passion in FMCG, wellness, beauty, or consumer health.
• Strong experience in brand building, integrated comms, and omnichannel marketing.
• Solid understanding of digital, CRM, and eCommerce environments.

Responsibilities

• Develop and lead integrated brand and communication strategies across all channels.
• Drive annual brand planning and ensure consistent storytelling from awareness to conversion.
• Optimize A&P investments to strengthen brand equity and performance.

Skills

Solid IMC experience

Team leadership

Brand building

Digital marketing

Data integration

Job description

Industry: FMCG (Listed)

Location: CBD

Seeking a Branding Manager who is able to lead transformation from traditional, channel-based marketing to an integrated, insight-driven communication model. Professionals who can integrate Branding × Marketing × Data to deliver both brand equity and business growth.

Keywords

• Solid IMC experience
• Beauty/Wellness brands with hands-on 360° campaign execution
• Brand / Marketing Leads from D2C companies

Key Responsibilities

• Develop and lead integrated brand and communication strategies across all channels.
• Drive annual brand planning and ensure consistent storytelling from awareness to conversion.
• Optimize A&P investments to strengthen brand equity and performance.
• Lead 360° campaign development across media, content, PR, and in-store touchpoints.
• Ensure unified messaging and seamless execution across Retail, DB, Marketplace, and Digital.
• Improve marketing processes through digital automation and workflow optimization.
• Strengthen asset management, reporting, and performance dashboards to support data‑driven decisions.
• Partner with commercial, digital, and customer teams to deliver “one brand voice.”
• Work with regional teams to localize global best practices for the market.
• Lead and coach the Integrated Brand Communications team.
• Manage agencies and partners with clear KPIs and performance standards.

Qualifications

• 6–10 years of similar experience & Strong Passion in FMCG, wellness, beauty, or consumer health.
• Strong experience in brand building, integrated comms, and omnichannel marketing.
• Solid understanding of digital, CRM, and eCommerce environments.
• Team leadership and agency management experience.
• Solid IMC experience
• Beauty/Wellness brands with hands‑on 360° campaign execution
• Brand / Marketing Leads from D2C companies
• Experience of driving PR, digital, in‑store, and e‑commerce activation
• Professionals who can integrate Branding × Marketing × Data to deliver both brand equity and business growth
• Balances creativity with insights and analytics.
• Embraces transformation, automation, and continuous improvement.
• Collaborative, purpose‑driven, and compliance‑oriented.

We regret that only shortlisted candidates will be notified.

KINGFISHER RECRUITMENT (SINGAPORE) PTE. LTD.

https://www.kingfisherintl.com/

EA Reg. No.: R23114635 | EA License: 17C8713