Branding and Partnership, Senior Manager

EBC Group; Singapore; On-site; SGD 80,000 - 110,000; Full time

Job summary

A leading financial institution in Singapore is seeking a dynamic Branding and Partnership Senior Manager / Team Lead. The role focuses on strategic partnership development, brand storytelling, and managing sponsorship opportunities. The ideal candidate will have a blend of creativity, strategic thinking, and strong relationship-building skills. A Bachelor's degree in a related field is required along with 6-8 years of relevant experience. This position entails collaboration with social media teams and requires the candidate to be adaptable and results-driven.

Qualifications

• 6-8 years of experience in branding, partnership management, and/or sponsorship activation.
• Strong understanding of storytelling techniques and marketing trends.
• Demonstrated ability to drive results in a fast-paced environment.

Responsibilities

• Develop strategic partnerships aligned with organizational objectives.
• Articulate and ensure consistency in brand messaging.
• Lead planning and execution of sponsorship opportunities.
• Implement social media strategies to amplify brand presence.

Skills

Brand development principles

Negotiation skills

Communication skills

Relationship-building skills

Creativity

Problem-solving

Social media management

Education

Bachelor's degree in Marketing, Communications, Business Administration

Master's degree preferred

Tools

Social media management tools

Analytics platforms

Job description

ECB Financial Group is an award-winning financial institution dedicated to providing innovative and reliable trading and financial solutions while fostering sustainability and social responsibility. We are committed to enhancing our brand presence and promoting sustainable practices across all aspects of our operations.

We are seeking a dynamic and experienced Branding and Partnership Senior Manager / Team Lead to lead our efforts in brand development, strategic partnerships, and amplification through various channels including social media. The ideal candidate will possess a strong blend of creativity, strategic thinking, and relationship-building skills to drive our sponsorship initiatives, charity donations, and overall brand story.

Key Responsibilities

1. Strategic Partnership Development

• Identify, develop, and nurture strategic partnerships with organizations, events, and initiatives that align with ECB’s brand and values.
• Negotiate partnership agreements and contracts to ensure mutual benefit and alignment with organizational objectives.
• Manage ongoing relationships with partners, ensuring effective collaboration and delivering on partnership commitments.

2. Branding and Storytelling

• Develop and articulate ECB’s brand story, ensuring consistency across all touchpoints and communications channels.
• Collaborate with internal teams to develop compelling brand messaging and narratives that resonate with target audiences.
• Continuously monitor market trends and consumer insights to refine and enhance the brand narrative and positioning.

3. Sponsorship Management

• Lead the identification and evaluation of sponsorship opportunities, with a focus on sports sponsorship, community events, and charitable initiatives.
• Oversee the planning, execution, and measurement of sponsorship activations to maximize brand exposure and engagement.
• Manage sponsorship budgets, tracking expenditures and ROI to ensure optimal resource allocation.

4. Social Media Amplification

• Develop and implement social media strategies to amplify ECB’s brand presence and partnership activations in collaboration with the Social Media Team.
• Work closely with the Content and Social Media Team to create engaging content and campaigns that leverage partnerships and sponsorships to drive brand awareness and engagement.
• Collaborate with the Social Media Team to monitor social media channels, analyze performance metrics, and adapt strategies to optimize results.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field; Master's degree preferred.
• Proven experience (6-8 years) in branding, partnership management, and/or sponsorship activation within the financial services or related industry.
• Strong understanding of brand development principles, storytelling techniques, and marketing trends.
• Excellent negotiation, communication, and relationship-building skills.
• Demonstrated ability to think creatively, solve problems, and drive results in a fast-paced environment.
• Proficiency in social media management tools and analytics platforms.
• Ability to travel as needed for partnership meetings, events, and activations.