Brand Manager, Singapore & Malaysia (12 Months Fixed Term)

Zespri; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A global kiwifruit marketing leader is seeking a Brand Manager for Singapore & Malaysia. This role involves driving brand promise and creating impactful marketing strategies that resonate with consumers. Candidates should have strong agency management experience and a background in brand marketing within the Singapore market. The position is a 12-month fixed-term opportunity with competitive remuneration and additional wellness benefits.

Benefits

Competitive overall remuneration package

FlexWELL flexible work ethos

Additional paid annual leave day (Zespri Day)

Two additional paid leave days (Boost Days)

Global Life and Permanent Disability Insurance

Group Medical Insurance

Annual Health Check

Monthly kiwifruit allowance

Qualifications

• Consumer marketing experience from an FMCG international company.
• Ability to work effectively with global/regional teams.
• Experience in agriculture, fruit, or food businesses is advantageous.

Responsibilities

• Develop and implement annual marketing plans for Singapore and Malaysia.
• Evaluate marketing effectiveness through data insights.
• Manage and optimize marketing investment within budget.

Skills

Agency management experience

Experience in brand marketing

Experience in cross-functional teams

Quantitative and/or Qualitative market research

High level of fluency in English

Experience with SAP

Education

5 years of consumer marketing experience

Tools

SAP

Microsoft Powerpoint

Job description

Zespri is more than simply the worlds single-largest marketer of kiwifruit. We like to think of ourselves as fruit on a mission and as rebels with a cause: to help people communities and the environment around the world thrive through the goodness of kiwifruit. We are proudly the worlds largest marketer of kiwifruit selling kiwifruit in more than 50 countries. We work with around 2800 New Zealand and 1500 international growers and post-harvest companies to source the best-quality Zespri Kiwifruit which we supply through our distribution partners to wholesale and retail customers. We are one of New Zealands best-known international brands dedicated to creating sustainable long-term value for growers.

He aha te mahi Whats the role

As a Brand Manager (Singapore & Malaysia) you will be the custodian of our brands promise driving strategies that inspire consumers and strengthening our position as a premium choice for consumers. This role is about creating meaningful connections shaping compelling campaigns and ensuring our brand stands out in a competitive landscape. You will work closely with Global & Regional teams to ensure integrated strategies that deliver measurable impact and growth.

Responsibilities

• Develop comprehensive marketing plans aligned with global and regional objectives.
• Execute campaigns flawlessly across all consumer touchpoints.
• Evaluate effectiveness through data-driven insights and continuous optimization.

Please take note that this is a 12-month fixed-term opportunity.

Key Accountabilities

1. In conjunction with the Senior Marketing Manager APAC develop and implement the annual marketing plan for Singapore and Malaysia that will grow long term consumer demand and meet Zespris business objectives.
   • Contribute to the development of regional campaign ideas and key communications creative assets led by the APAC regional marketing team.
   • Develop and execute marketing activities aligned with brand guidelines and local regulations across online and offline channels such as brand activations, social media influencer marketing, shopper promotions and visibility. This will include briefing strategic and creative development production and implementation of activities.
   • Lead and manage agencies to deliver the marketing plan on a timely and cost-effective basis.
2. Manage and optimize marketing investment to drive effectiveness and efficiency of marketing activities within the agreed budget, operating with flexibility and recognition that supply volumes can fluctuate with fruit crop variability.
   • Measure, analyze and report on marketing performance to track ROI and provide actionable insights to improve results.
   • Lead market research projects such as brand tracker and consumer immersion studies to deepen our consumer understanding and infuse the key learnings into the strategy & plan development.

Key Result Area

• Brand Premium
• Household Penetration
• A&P % Revenue

Ko wai koe Who are you

With 5 years consumer marketing experience in FMCG international company you will meet the following criteria:

• Agency management experience is mandatory.
• Experience in brand marketing or product management within the Singapore market.
• Experience or capability to work effectively with global/regional marketing team is mandatory.
• Experience in cross functional team (sales/ market development and/or supply chain/ finance).
• Quantitative and/or Qualitative market research experience is mandatory.
• High level of fluency in English essential (both written and oral).
• Experience in SAP desirable.
• Experience & knowledge of agriculture fruit or other food businesses is an advantage.
• Experience as motivator/ lead person on projects would be an advantage.

He aha e tika ai a Zespri Why Zespri

Our people are what makes our culture so irresistible and uniquely Zespri. We are a passionate and mighty team of 850 employees in 23 different locations globally. Working at Zespri is an opportunity to join a fast-paced culture-driven environment unlike any other. We want people who share our values of making it happen, creating real connections and leaving a legacy. Join us in shaping our future and be part of a truly unique organisation.

• Competitive overall remuneration package including a Short-Term Incentive scheme opportunity.
• FlexWELL flexible work ethos; WFH & the office.
• Additional paid annual leave day per year (Zespri Day).
• Two additional paid leave days for you to proactively support the moments that genuinely boost your mental, physical, emotional and social wellbeing (Boost Days).
• Global Life and Permanent Disability Insurance.
• Group Medical Insurance benefits.
• Annual Health Check.
• Monthly kiwifruit allowance for your daily dose of Vitamin C!

Tono mai inaianei! Apply Now! Applications close 12 December 2025.

At Zespri we understand the importance of diverse perspectives and experiences and a fair hiring process is the first step to getting there. We want to attract a diverse range of people and encourage everyone from all backgrounds and walks of life to apply. Please let us know if you need any assistance or reasonable adjustments to take part in the recruitment and selection process by reaching out to our Talent Acquisition team via email at

Agency

Zespri will not accept applications or contact from any temporary staffing agency placement service or professional recruiter for this vacancy (Agency).

Zespri will not be responsible for and will not pay any fees, commissions or other payments related to such unsolicited resumes.

Required Experience:

Manager

Key Skills Digital Marketing, Marketing, Management Experience, Profit & Loss, Analysis Skills, Microsoft Powerpoint, Market Research, Project Management, Product Management, P&L Management, Product Development, Branding

Employment Type : Contract
Experience: years
Vacancy: 1