AVP / Senior Associate, Credit Cards Product Manager, Consumer Banking Group

DBS; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

A leading financial institution in Singapore is looking for an AVP / Senior Associate, Credit Cards Product Manager to oversee the product strategy for the DBS Vantage Card. This role involves conducting market research, collaborating with various stakeholders, and monitoring key performance metrics to enhance customer satisfaction for affluent clients. The ideal candidate should have a Bachelor's Degree and 3 to 5 years of relevant experience in the credit card industry, alongside strong analytical skills and attention to detail.

Benefits

Competitive salary

Benefits package

Dynamic work environment

Qualifications

• 3 to 5 years of experience in product management within the credit card industry.
• Proven track record of success in managing affluent segment card products.
• Ability to interpret data and make data-driven decisions.

Responsibilities

• Develop and execute product strategy and roadmap for credit card offerings.
• Conduct market research and analyse customer feedback.
• Collaborate with internal and external stakeholders to optimise processes.
• Monitor key performance metrics for the portfolio.
• Oversee product budget and ensure efficient resource allocation.

Skills

Product management

Analytical skills

Attention to detail

Education

Bachelor's Degree

Job description

AVP / Senior Associate, Credit Cards Product Manager, Consumer Banking Group (WD77817)

Business Function:

As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and aspirations. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business - they were made just right for you.

Job Purpose:

This role is responsible for the end-to-end management of our affluent credit card DBS Vantage Card, driving product strategy and performance to achieve business objectives of growing the portfolio penetration against our DBS Treasures segment base, and meet the evolving demands of the affluent client segment.

Responsibilities:

• Product Strategy & Roadmap: Develop and execute the product strategy and roadmap for credit card offerings tailored to the needs of affluent segment. This includes identifying opportunities for enhancements to existing product and privileges/ benefits that resonate with this target segment with consideration for digital development and integration.
• Market Research & Analysis: Conduct thorough market research, analyse customer feedback, and monitor industry trends, focusing specifically on the customer segment, to identify unmet needs and opportunities for product innovation and differentiation. Understand their financial behaviours, lifestyle preferences, and spending patterns.
• Stakeholder Collaboration: Collaborate with internal stakeholders (e.g. DBS Treasures segment, marketing, operations, legal, compliance) and external partners (e.g., payment networks, merchants) to develop and optimise processes that support the successful ongoing management of credit card products for this customer segment.
• Performance Monitoring & Optimization: Monitor key performance metrics (e.g., customer acquisition, activation rates, spending volume, profitability) for the portfolio and leverage data analysis to drive decision-making and implement strategies to improve overall customer experience and product performance. This includes identifying areas for process improvement, risk mitigation and cost optimisation.
• Budget Management: Oversee the product budget, ensuring efficient resource allocation and expense tracking, with a focus on maximising ROI for the product.

Customer Focus:

Maintain a strong understanding of affluent customer needs and preferences to ensure that all operational processes and product features enhance service delivery and customer satisfaction for this segment. This includes understanding their expectations around services, benefits/privileges and rewards to delivers exceptional cardholders experiences.

Requirements:

• Experience: Bachelor's Degree with 3 to 5 years of experience in product management, preferably within the credit card industry, with a proven track record of success in understanding and managing affluent segment card products.
• Analytical Skills: Demonstrated ability to interpret data, derive actionable insights, and make data-driven decisions related to product development, pricing, and marketing.
• Attention to Detail: Meticulous approach to work, ensuring accuracy and adherence to compliance standards with minimal risk.

Apply Now

We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.