Associate Performance Marketing Specialist (Digital Marketing I Fashion)

EA RECRUITMENT PTE LTD; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading recruitment company in Singapore is seeking a Performance Marketing Specialist to take ownership of performance marketing campaigns across multiple channels. The ideal candidate should have a Bachelor's in Marketing, at least 3-4 years of experience in digital marketing, and skills in data analysis and performance marketing tools. The role offers competitive compensation, benefits, and opportunities for career progression in a dynamic environment.

Benefits

Excellent Welfare and Benefits

Career Progression

Qualifications

• Minimum 3-4 years of experience in digital agency, digital marketing or ECommerce marketing.
• Prior experience in the retail / fashion industry would be a plus.
• Experience with data analysis in a data-driven environment.

Responsibilities

• Take end-to-end ownership of performance marketing campaigns to align with growth objectives.
• Plan and execute A/B testing and explore new platforms for paid performance.
• Collaborate with partner agencies to ensure consistent communications across all channels.

Skills

Digital marketing

Performance marketing

Data analysis

Collaboration

A/B testing

Education

Bachelor’s Degree in Marketing or related fields

Tools

Google Analytics

Google Adwords

Programmatic advertising

Paid Social advertising platforms

Job description

• MNC
• Basic $ 4,500 + $5,200 + AWS + Variable Bonus
• Excellent Welfare and Benefits + Career Progression
• Working location: Tai Seng
• Working Days: Monday – Friday
• Working Hours: 9am – 6pm

Job Responsibilities

• Take end-to-end ownership of performance marketing campaigns across Paid Search, Display, Programmatic and Paid Social channels, ensuring alignment with growth objectives
• Plan and execute A/B testing, alongside exploring new platforms to embark on for paid performance efforts
• Formulate performance marketing strategies that align with business goals and KPIs
• Set and achieve quantifiable goals for all paid marketing activities to track and measure success
• Plan and review budgets to ensure efficient ad spend across various channels, optimizing ROI
• Collaborate with partner agencies and other internal teams to create consistent and aligned communications across all channels
• Stay abreast of emerging digital tools, platforms, and trends to diversify and optimize the channel mix and identify new opportunities
• Conduct research on market trends, brand's target audiences, and competitors to drive awareness, engagement, and conversions
• Analyse reports and web traffic data to map the customer journey, identify trends, and make data-driven decisions
• Collaborate with internal stakeholders to align efforts and achieve shared marketing goals
• Explore possibilities of business expansions into new markets with performance marketing efforts
• Work closely with stakeholders of various markets to explore opportunities of growth and scaling up, ensuring that KPIs are achieved
• Will be interacting with external agencies to ensure hygiene and best practices are executed and aligned with brand guidelines

Requirements

• Bachelor’s Degree in Marketing or related fields
• Minimum 3-4 years of digital agency, digital marketing or ECommerce marketing
• Prior experience in the retail / fashion industry would be a plus
• Prior experience in expansion into markets with performance marketing, would be a plus
• Experience with Google Analytics, Google Adwords, Programmatic, Paid Social advertising platforms, Microsoft and Affiliates (advantage if have)
• Experience with data analysis and a data driven environment

Candidates are encouraged to apply this position via Apply Now button with the following information in the resume

• Work experiences and job responsibilities
• Current and Expected salary
• Reason for leaving
• Date of availabilityEducation background

We regret that only shortlisted candidates will be contacted.

THIEN CHING MEI (R2198032)

EA Recruitment Pte Ltd

EA License No: 21C0492