Assistant Public Relations Manager

UNIQLO; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A global fashion retailer in Singapore is seeking a driven PR Assistant Manager to elevate its brand presence and execute effective communication strategies. The ideal candidate will manage media relations, coordinate PR campaigns, and foster community engagement. With a minimum of 5 years in marketing and a degree in Business or Communications, this individual will thrive in a dynamic environment and will be integral to shaping the brand's public image. Competitive compensation and growth opportunities are offered.

Benefits

Competitive compensation

Growth opportunities

Purpose-led culture

Qualifications

• Minimum 5 years experience in Marketing.
• Proven ability to connect communication with business results.
• Experienced people manager with strong leadership skills.

Responsibilities

• Support the development and execution of PR campaigns.
• Draft press materials and maintain media lists.
• Work with partners on sustainability initiatives.

Skills

Media relations

Influencer management

Public relations campaigns

Community engagement

Stakeholder communication

Education

Degree in Business or Communications

MBA

Job description

We are looking for a driven, creative and business-minded PR Assistant Manager to support the development and execution of our communication strategies. PR is a strategic growth driver for the business, and we are looking to strengthen this team with talent who can elevate our brand presence and impact.

The ideal candidate has experience both in media and in-house environments, with the ability to navigate different perspectives and translate them into effective campaigns. We also welcome candidates with strong expertise in influencer relations, who can bring fresh approaches to building advocacy and brand love.

The role is for someone who understands how communication drives both business value and societal impact and is passionate about delivering initiatives that embody the LifeWear philosophy. S/he will coordinate day‑to‑day media and influencer relations, covering corporate, consumer and sustainability programs, as well as community partnerships and cross‑functional projects – ensuring timely execution and strong results.

Key Responsibilities

Public Relations

• Support the development and execution of PR campaigns to build positive media coverage and strengthen brand reputation
• Draft and distribute press materials including media releases, Q&A's, briefing documents and toolkits
• Maintain media lists and coordinate media pitching, interviews and press events
• Monitor daily media coverage, prepare reports and track sentiment
• Assist in managing influencer/advocate relationships, including coordination of product seeding and event invitations

Community Engagement

• Work with external partners on joint campaigns and activations
• Support implementation of sustainability initiatives
• Track, measure and report outcome

Stakeholder & Internal Communications

• Support internal engagement on corporate news and brand values
• Coordinate with global teams to ensure alignment on communication frameworks
• Prepare presentation materials and reports for management updates

What We’re Looking For

• Proven ability to connect communication with business results
• Excellent understanding of media and influencer landscape
• Ability to form an ideal and driven results; innovate, challenge norms
• Go-getter, driven, operational
• Experienced people manager with strong leadership and influencing skills in fast‑paced environments

Qualifications

• Degree in Business, Communications
• Minimum 5 years experience in Marketing
• MBA is a plus

What we Offer

• A company that embraces business leadership, non‑traditional career progression and empowers bold thinkers
• Competitive compensation, growth opportunities and a purpose‑led culture that values real impact