Assistant Performance & Digital Marketing Manager

BARCODE MARKETING PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A marketing agency in Singapore is seeking a performance marketing specialist to drive revenue growth through optimized campaigns across multiple platforms. The ideal candidate will have at least 3 years of experience in digital marketing, strong analytical skills, and a proven ability to implement successful marketing strategies. You will oversee social media management and collaborate on influencer partnerships, ensuring alignment with digital initiatives.

Qualifications

• Minimum 3 years of relevant experience in Performance/Digital Marketing.
• Proven track record in driving measurable results through various marketing channels.
• Hands-on experience in social media management and collaborations.

Responsibilities

• Drive revenue growth through performance marketing campaigns.
• Develop strategies to increase engagement and maximize conversions.
• Manage paid campaigns end-to-end including budget and audience segmentation.

Skills

Performance Marketing

SEO/SEM

Social Media Management

Data Analysis

Campaign Management

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

Google Ads

Meta Ads

Analytics Tools

Job description

Key Responsibilities

Performance Marketing

• Drive revenue growth by planning, implementing, and optimizing performance marketing campaigns across Google (SEO/SEM) and Meta platforms.
• Develop strategies to increase engagement, attract the right audiences, drive qualified traffic, and maximize conversion for social media channels and e-commerce websites.
• Manage paid campaigns end-to-end (Google Ads, Meta Ads, programmatic, retargeting) including budget allocation, bidding strategy, audience segmentation, and A/B testing.
• Continuously monitor, analyze, and report on campaign performance using analytics tools; provide actionable insights to improve ROI and cost efficiency.
• Execute SEO strategies including keyword research, on-page/off-page optimization, content alignment, and performance tracking to boost organic rankings and visibility.

Digital Marketing

• Oversee social media management (IG, Facebook, Telegram) including content posting, captions, and community engagement for both Café and Official accounts.
• Manage TikTok strategy and execution: ad campaigns, in-feed postings, in-app boosting with TikTok, live session strategy/management (scripts, CTAs, affiliate/KOL hosts, commission structure, budgeting).
• Support KOL & influencer partnerships through seeding initiatives, collaborations, and local activations.
• Assist in on-ground events and pop-ups, ensuring integration with digital campaigns to drive awareness and traffic.
• Collaborate cross-functionally to manage digital projects, campaigns, and CRM, ensuring alignment with HQ initiatives.
• Stay updated on digital marketing and industry trends, identifying new opportunities for innovation and engagement.

Qualifications and Skills

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Minimum 3 years of relevant experience in Performance/Digital Marketing, ideally within lifestyle, retail, or fashion industry.
• Proven track record in driving measurable results through SEO/SEM, Meta Ads, Google Ads, and performance campaigns.
• Hands-on experience in social media management, TikTok ad/live strategy, and KOL/influencer collaborations will be an added advantage
• Strong analytical skills with the ability to translate data into actionable insights.
• Proficient in campaign management tools, analytics platforms, and content optimization.