Assistant Director / Senior Manager, Marketing

NTUC FIRST CAMPUS LIMITED; Singapore; On-site; SGD 80,000 - 110,000; Full time

Job summary

A leading preschool education provider in Singapore seeks an experienced marketing leader to drive comprehensive marketing strategies for their preschool brands. The ideal candidate will have over 10 years of experience in brand management, lead a dynamic marketing team, and excel in digital marketing. Responsibilities include developing marketing strategies, collaborating with departments, and ensuring effective execution of initiatives to enhance brand reputation and attract prospective families. This leadership role demands strong analytical and interpersonal skills.

Qualifications

• 10+ years of experience in managing brands and executing marketing strategies.
• Proven record of leading a marketing team through strategy development.
• Strong communication and presentation skills.

Responsibilities

• Lead the comprehensive marketing strategy for preschool brands.
• Guide the marketing team to ensure effective omni-channel marketing.
• Collaborate with stakeholders to align marketing and sales strategies.

Skills

Leadership

Digital marketing

Project management

Analytical skills

Interpersonal skills

Education

Bachelor’s degree in Business or Marketing

Master’s in Business Administration

Tools

Hubspot

Google Analytics

Adobe Suite

Job description

Strategic Leadership and Management

• Lead the creation and implementation of a comprehensive marketing strategy for NFC’s preschool brands, balancing both short-term tactical needs and long‑term brand vision.
• Guide the Marketing team to ensure a seamless, omni‑channel approach to marketing, with a focus on driving results.
• Cultivate strong, cross‑departmental partnerships with Business Units, Admissions, and other HQ functions to align marketing initiatives with broader organisational objectives.
• Stay ahead of industry trends, adopting emerging strategies and technologies to maintain NFC's competitive edge, particularly in digital marketing and data‑driven decision‑making.
• Develop and execute innovative marketing strategies to communicate the preschool brands' key messages and generate qualified leads.
• Partner with stakeholders to align marketing with sales financial strategies, managing forecasting, budgeting, and resource allocation.
• Work closely with other senior leaders to shape NFC’s overarching strategy and maintain the position of the preschool brands as the top choice for families in Singapore.

Marketing Strategy and Execution

• Lead the development and execution of a well‑integrated marketing strategy that enhances NFC's presence and reputation in Singapore.
• Oversee brand awareness initiatives and competitive positioning, ensuring alignment with strategic goals from the conceptualisation to execution.
• Direct demand generation campaigns to increase interest and visibility for NFC's preschool brands, optimising both digital and offline channels.
• Manage and inspire the Marketing team, ensuring alignment with the brand’s values and operational effectiveness.
• Oversee the development of digital properties, including websites and portals, ensuring they reflect the brand’s identity and are optimised for user experience and search performance.
• Review and manage marketing collateral (digital and print) to support the preschool brands’ messages and propositions.
• Co‑lead the social media strategy across platforms such as Facebook, Instagram, TikTok, LinkedIn, and others with the Communications team, ensuring an integrated content strategy to engage prospective families.

Collaborative Marketing and Admissions Support

• Collaborate with the Admissions Director to design and execute marketing programs that attract prospective students and their families to the preschool brands.
• Ensure marketing initiatives align with admissions goals and help drive enrolment growth.

Requirements

• A Bachelor’s degree in Business, Marketing, or a related field (required). A Master’s in Business Administration is an advantage.
• At least 10 years of experience managing brands and executing innovative marketing strategies, with a strong focus on digital channels.
• Proven track record of leading a marketing team through all stages of strategy development and execution.
• Proficiency in using marketing automation tools, CRM systems, databases, and analytics platforms such as Hubspot, Google Analytics, and Adobe Suite.
• A visionary leader who can inspire and align teams with a common goal and direction.
• Strategic thinker with an eye for tactical execution and attention to detail.
• Strong project management skills with the ability to drive initiatives from concept to completion.
• Analytical mindset with the ability to assess trends and propose actionable solutions.
• Strong interpersonal skills, adept at building relationships within the organisation and with external partners.
• A proactive and adaptable professional who thrives in a fast‑paced environment.
• Excellent communication and presentation skills, able to engage stakeholders at all levels.
• Independent, self‑motivated, and results‑oriented, with a focus on continuous improvement.