Assistant Director / Senior Manager of Digital Strategy & Performance

raffles hotels & resorts; Singapore; On-site; SGD 120,000 - 180,000; Full time

Benefits offered by this job

5-day Work Week

Duty Meals provided

Colleagues’ Discount / Room Rates

Job summary

Raffles Hotel Singapore is seeking an Assistant Director / Senior Manager for Digital Strategy & Performance to lead the hotel’s digital strategy, e‑commerce and performance marketing, delivering data-driven guidance to maximise campaign effectiveness, customer acquisition and commercial success across brand.com, RHS microsites, OTAs and GDS.

Observes Accor values and oversees websites, social channels and paid/organic campaigns, while collaborating with Revenue Management and Marketing

Qualifications

• Bachelor degree in Business, Marketing, Communications or equivalent.
• Detailed understanding of digital marketing and social media landscape.
• Minimum of 8 years of relevant experience in digital marketing; hospitality experience is a plus.
• Knowledge of digital marketing tools such as Google Analytics and SEO.
• Fluency in English and Mandarin; strong written English.

Responsibilities

• Drives hotel’s digital and e-commerce strategy across multi-platforms with focus on performance.
• Manages performance agencies to maximise digital campaign performance via data analytics and timely assets.
• Supports corporate and brand digital marketing initiatives and cross-collaboration with Marketing Communications.
• Supports hotel’s e-commerce objectives with cross-marketing opportunities using brand channels and databases.
• Manages vendors for website enhancements and best-in-class user journeys.
• Counsels on content for digital channels including main site, microsites and outlets.
• Ensures SEO and SEM synergies across websites; drives e-commerce via data analytics.
• Develops marketing plans for Luxury Consortia and OTAs with Revenue Management.
• Drives social media awareness and content across hotel platforms; guides social agencies.

Skills

Digital marketing

Social media

Data analytics

Content production

Bilingual English/Mandarin

Education

Bachelor Degree in Business, Marketing, Communications or equivalent

Tools

Google Analytics

SEO tools

Video/Photo editing tools

Job description

Company Description

Raffles Hotel Singapore is one of the few remaining great 19th century hotels in the world, perfectly preserved both inside and out, giving it an intoxicating blend of luxury, history and classic colonial design. Its distinctive architecture, legendary heritage and iconic service continue to enthrall visitors where suites, social spaces, award-winning restaurants and bars are presented for discerning travellers. No visit to Singapore is complete without a stay here, where the grand historic hotel exudes old-world grandeur infused with the unique charm of the city state.

Company Description

Raffles Hotel Singapore is one of the few remaining great 19th century hotels in the world, perfectly preserved both inside and out, giving it an intoxicating blend of luxury, history and classic colonial design. Its distinctive architecture, legendary heritage and iconic service continue to enthrall visitors where suites, social spaces, award-winning restaurants and bars are presented for discerning travellers. No visit to Singapore is complete without a stay here, where the grand historic hotel exudes old-world grandeur infused with the unique charm of the city state.

Job Description

The Assistant Director / Senior Manager for Digital Strategy & Performance is primarily responsible Raffles Hotel Singapore’s digital strategy, e-commerce and performance marketing, providing data-led counsel and oversight to maximise digital campaign effectiveness, customer acquisition and commercial performance, including brand.com, RHS microsites, Luxury Consortias, Online Travel Agents (OTA) and Global Distribution System (GDS). The role also encompasses the strategic management of all hotel websites, social media channels as well as drive paid and organic digital campaigns.

Observes and adheres to the Values of Accor, i.e. Guest Passion, Respect, Innovation, Trust, Sustainable Performance and Spirit of Conquest.

Primary Responsibilities

Drives E-Commerce And Digital Strategies Across Multi Platforms

• Drives the hotel’s digital and e-commerce strategy, with an eye on performance.
• Manages performance agencies to maximise performance for digital campaigns through effective data analytics while ensuring the timely production of digital assets.
• Supports corporate and brand on digital marketing initiatives while delivering on objectives through harnessing the expertise of the Marketing Communications team.
• Supports hotel’s e-commerce objectives with cross marketing opportunities, leveraging on hotel and brand channels and databases.

Management Of Websites And Microsites

• Manages vendors to ensure delivery of website enhancements and best-in-class customer journeys
• Provides counsel for content on digital channels including hotel main website, microsite and standalone websites for Food and Beverage outlets, Arcade and Spa.
• Ensures SEO and SEM synergies across all websites.
• Drive e-commerce through data analytics and strategies.

Develop Marketing Plans For Luxury Consortias And Otas

• Works hand in hand with Revenue Management on management of OTAs communications.
• Oversees collaborations and maximises marketing opportunities with Luxury Consortias, ensuring accurate and timely communications onto platforms.

Drives Social Media Awareness

• Manages, supervises and/or create content for all of the hotel’s social media platforms and drive engagement.
• Provide counsel to the larger Marketing Communications team on the management of social media agencies and content to ensure optimisation of engagement.

Other Responsibilities

• Reviews and identifies digital partnership opportunities to support hotel’s operations and business objectives.
• Manages digital reporting tools for hotel and communicates reports internally as well as supervising action plans for improvements where needed.

Qualifications

Candidate Profile

Knowledge and Experience

• Bachelor Degree in Business, Marketing, Communications or equivalent.
• Detailed understanding of digital marketing and social media landscape.
• Minimum of 8 years of relevant experience in digital marketing. Relevant experience in hospitality industry will be an advantage.
• Knowledge of digital marketing tools, such as Google Analytics and SEO.
• Familiarity with social media platforms and trends
• Experience in content production, copywriting, or digital and social media development with strong knowledge of video and photo editing tools
• Oral fluency in English and Mandarin with written excellence in English. Ability to speak other language and / or basic understanding of other languages will be an advantage.

Competencies

• Good interpersonal skills with ability to communicate with all levels of employees.
• Service oriented with an eye for details.
• Ability to work effectively and contribute in a team.
• Good presentation and influencing skills.
• Multicultural awareness and able to work with people from diverse cultures.
• Flexible and able to embrace and respond to change effectively.
• Self-motivated and energetic with the ability to work independently under a dynamic environment.
• High integrity and able to keep confidentiality.

Additional Information

Benefits of Joining Raffles Hotel Singapore

• 5-day Work Week.
• Duty Meals are provided.
• Colleagues’ Discount and/or Preferential Room Rates at worldwide Accor Hotels.
• Flexible Benefit – Dental/Optical/Vacation Expenses/Children’s Education.
• Medical and Wellness Benefit.
• Comprehensive Insurance Coverage.
• Local/Overseas Career Development & Growth Opportunities.
• Holistic Learning and Development Opportunities.