Regional Brand Manager Asia Pacific

Shiseido Company, Limited; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading cosmetics firm in Singapore is seeking a Regional Brand Manager for Elixir. You will craft regional growth strategies and oversee implementation across markets. The ideal candidate has at least 7 years of experience in FMCG marketing, with familiarity in Southeast Asia or North Asia. Responsibilities include driving brand strategies, ensuring successful launches, and supporting local market operations. The firm prides itself on being a certified Great Place to Work in Singapore.

Qualifications

• Minimum 7 years of experience in a Marketing Role in FMCG.
• Experience in either Southeast Asia or North Asia markets.
• Experience in Managing Ecommerce business is a plus.

Responsibilities

• Craft regional growth strategy and oversee implementation.
• Translate marketing insights into brand growth strategy.
• Support markets on daily operational topics.

Job description

Main Purpose

Shiseido Asia Pacific is looking to hire a Regional Brand Manager, Elixir. Reporting to the Regional Brand Director for Cosmetics, you will be responsible to craft regional growth strategy and oversee 360 plan implementations in markets.

Key Responsibilities

Regional Strategic Direction to Markets

• Translate the deep understanding of the prestige/entry prestige skincare markets and consumers into regional brand growth strategy, including Go to market decision, investment priority, portfolio management, media/influence/PR strategy and others.
• Guide the new markets to ensure successful high impact brand launch.
• Safeguard the brand equity and help markets balance brand building with commercial drive.

Collaborate with Global Brand Holding

• Provide regional business intelligence, insights, consumers needs to global brand holding to make sure that the global brand direction and strategy meet the needs of APAC region.
• Representing the region’s voice to feedback to global brand innovation pipeline, marketing plan and communication plan.
• Drive digital transformation at regional level, accelerating Ecommerce and CRM topics.
• Work with external agencies to produce regional creative assets, social assets, product demo etc.
• Oversee local markets’ media buy plans.

Operational Excellence

• Support markets on daily operational topics such as product assortment, launch calendar, commercial animations, training & education, consumer engagement activities etc.

Key Requirements

• Minimum 7 years of experience in a Marketing Role in FMCG with strong preference.
• Must have either Regional or Global Marketing experience.
• Must have experience & knowledge in either of the 2 big clusters (Southeast Asia TH/MY/SG/INDO or North Asia TW/KOR.).
• Experience in Skincare category is a plus.
• Experience in managing Ecommerce business is a plus.
• Business planning and implementation experience as well as project management; strategic thinking (sound attention for details without losing focus on the big picture).
• A considered, analytical approach to working with consumers, problem solving, stakeholder management.
• Flexibility to travel when required.

We are proud to be certified as a Great Place to Work® in Singapore — a testament to our commitment to employee experience and workplace culture.