Area Sales Manager, South Pacific (Southeast Asia, Australia & New Zealand)

BANG & OLUFSEN ASIA PTE LTD; Serangoon Garden Circus; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading luxury audio company is seeking an Area Sales Manager in Singapore to enhance partner relationships across Southeast Asia. This role involves supporting Monobrand and Multibrand Partners, improving retail performance, and collaborating closely with various teams. The ideal candidate will have at least 10 years of experience, preferably in luxury goods, alongside strong communication and networking skills. Competitive salary and benefits offered.

Benefits

Competitive salary and benefits package

Flexible working environment

Opportunity to work in a diverse international team

Qualifications

• Approximately 10 years’ experience in a sales environment.
• Experience from the luxury goods industry across Southeast Asia.
• Experience working with independent partners and franchise stores.

Responsibilities

• Support Partners in achieving common goals and long-lasting relationships.
• Monitor and improve performance by analyzing sales data and KPIs.
• Work closely with various teams to uphold brand standards.

Skills

Effective communication

Networking skills

Business insight

Retail KPI knowledge

Curiosity about market dynamics

Fluency in English

Job description

Overview

Bang & Olufsen are looking to enhance our presence across South Pacific (Southeast Asia, Australia and New Zealand) with a new Area Sales Manager position. As part of our growing collaborative South Pacific team, you will play a key role in enhancing the performance of our Partner stores, a vital part of our global distribution strategy. This is a commercial role focused on supporting our Monobrand and Multibrand partners, promoting retail excellence, providing innovative retail knowledge, identify areas to enhance sales and provide Service Excellence.

Based in Singapore, this position works with partners in Singapore, Thailand, Malaysia, Philippines, Vietnam, Indonesia, as well as Australia and New Zealand.

Responsibilities

• Support Monobrand and Multibrand Partners in reaching common goals and establishing long lasting profitable relationships.
• Monitor and improve the performance of the stores and POS by analyzing sales data and relevant KPIs, proposing activities to improve performance.
• Ensure B&O Brand Standards are upheld throughout our Partners Stores. To fulfill this goal, you will work closely with B&O Retail, Store design, and Visual Merchandising Teams.
• Promote Sell-Out by implementing channel wide programs, marketing, events, and training.
• Stay on top of market needs and requirements, feeding back to internal teams.
• Work with the commercial buying team to improve sales, including proactive partner support on stock management and order placements.
• Deliver commercial actionable and scalable insights to grow our volume and profitability.
• Be a collaborative and integrated member of the Team, sharing accomplishments, proposing new great activities or ways of working.
• Find opportunities to expand the business and plan the development of a retail network by evaluating opportunities for expansion, both organic or through new partners or new stores.

What you bring

To thrive in this role, we imagine that you have approximately 10 years’ experience within a sales environment, ideally from the luxury goods industry across the Southeast Asia region.

Moreover, you bring:

• Effective communication and networking skills, that you will utilize when building partnerships and communicating with various stakeholders.
• Comprehensive business insight which allows you to apply knowledge of business and the market to advance the organization’s goal.
• Experience working with selected independent partners and franchise stores
• Advanced knowledge of retail and how to utilize retail KPIs to measure and improve store performance.
• Experience and aspiration to work in a continuously developing and complex international environment.
• Experience in overseeing commercial negotiations.
• Curiosity alongside a motivation to understand the market dynamics and staying on top of market changes to identify opportunity spaces.
• Fluency in English is expected. Other languages are definitely a plus

What we offer

This role is a critical part of the expanding South Pacific team; including Marketing & PR, B2B Sales and reporting to the Market Director South Pacific. Additionally, you will be part of the Area Sales Manager community globally and work closely with our head office retail and sales teams to ensure high standards in our Monobrand stores. The external relationships with our Monobrand partners will be paramount in this role, collaborating daily with our partners and their store teams across South Pacific.

With approximately 1,100 employees, Bang & Olufsen is an agile company that gives room for individual flexibility and decision-making. Our hierarchy is flat, and our communication is open and trustworthy. We believe in mutual respect and with a unique pool of people coming from +55 countries we aim to build a more inclusive workplace to grow as professionals and as a company and remain innovative.

Compensation: Competitive salary and benefits package.

Location: Singapore

Start date: As soon as possible.

Travel: Approx. 40%, 2 days per week

How to apply

Submit your CV and application in English by pressing the ‘Apply’ button. Applications are assessed continuously, so please apply as soon as possible and no later than 8 October 2025.

At Bang & Olufsen, we believe in equal opportunities for all. We encourage applicants to focus on their qualifications, skills, and experience when submitting their CVs. Please refrain from including personal information such as photographs. Our hiring decisions are based solely on merit, and we are committed to fostering a diverse and inclusive workplace where everyone has an equal chance to succeed. If you see yourself in the position and believe you have the potential to support build B&O's future, even if you don't meet all the requirements, we sincerely encourage you to apply. We look forward to hearing from you!

If you want to know more about the position, you are welcome to contact our Global TA Manager, Grant Stevens-Bulmer on [e-mail]. Please do not send your CV and application to this e-mail directly as these will not be taken into consideration.

Read more about our recruitment process and explore your career opportunities within Bang & Olufsen here.

Bang & Olufsen has, for 100 years, developed luxury audio products that change moods and inspire minds. With offices in Denmark (headquartered in Struer) and the rest of the world, Bang & Olufsen is determined to create products that push the boundaries of audio technology. To this day, every product is still characterized by the unique combination of beautiful sound, timeless design and unrivalled craftmanship.