APAC WPN Retail Growth & Partnerships Lead

Hasbro; Singapore; On-site; SGD 90,000 - 150,000; Full time

Benefits offered by this job

Health & Wellness

Time Off to Recharge

Financial Well-being

Life & Family Support

Volunteer and Community Initiatives

Learning & Development

Exclusive Perks

Job summary

Hasbro is seeking a WPN Retail Development Representative based in Singapore to grow the Wizards Play Network across APAC. You will onboard retailers, manage partner relationships, coordinate with global teams, and drive regional expansion.

This role requires strong cross-cultural communication and travel readiness. You will travel across APAC to visit partners, support in-store and community play programs, track regional metrics, and represent MTG and D&D at trade shows and events to grow play

Qualifications

• Experience in retail development, channel sales, account management, or distributor/partner management, ideally within gaming, hobby, toy, or FMCG retail.
• Proven ability to manage a multi-market or multi-country portfolio independently.
• Familiarity with tabletop gaming, trading card games (TCG), or collectible hobby retail landscape.

Responsibilities

• Lead end-to-end onboarding of WPN retail partners across seven APAC markets.
• Serve as primary contact for retailers, handling issues, product support queries, and account management.
• Maintain records of retailer status, tier, and engagement region-wide.
• Develop and execute WPN growth plans to drive store growth in Southeast Asia.
• Identify new partner opportunities to expand play and commercial availability.
• Support in-store and community play programs to boost product velocity; track regional metrics.
• Coordinate with APAC and global teams on programs, launches, and calendars; provide market insight.
• Travel regularly within APAC to visit partners and attend events; represent Hasbro at trade shows.

Skills

Retail development

Channel sales

Account management

Distributor/partner management

Job description

Hasbro is seeking a WPN Retail Development Representative based in Singapore to grow the Wizards Play Network across APAC. You will onboard retailers, manage partner relationships, coordinate with global teams, and drive regional expansion.

This role requires strong cross-cultural communication and travel readiness. You will travel across APAC to visit partners, support in-store and community play programs, track regional metrics, and represent MTG and D&D at trade shows and events to grow play