WPN Retail Relationship Dev Specialist

Hasbro; Singapore; On-site; SGD 90,000 - 150,000; Full time

Benefits offered by this job

Health & Wellness

Time Off to Recharge

Financial Well-being

Life & Family Support

Volunteer and Community Initiatives

Learning & Development

Exclusive Perks

Job summary

Hasbro is seeking a WPN Retail Development Representative based in Singapore to grow the Wizards Play Network across APAC. You will onboard retailers, manage partner relationships, coordinate with global teams, and drive regional expansion.

This role requires strong cross-cultural communication and travel readiness. You will travel across APAC to visit partners, support in-store and community play programs, track regional metrics, and represent MTG and D&D at trade shows and events to grow play

Qualifications

• Experience in retail development, channel sales, account management, or distributor/partner management, ideally within gaming, hobby, toy, or FMCG retail.
• Proven ability to manage a multi-market or multi-country portfolio independently.
• Familiarity with tabletop gaming, trading card games (TCG), or collectible hobby retail landscape.

Responsibilities

• Lead end-to-end onboarding of WPN retail partners across seven APAC markets.
• Serve as primary contact for retailers, handling issues, product support queries, and account management.
• Maintain records of retailer status, tier, and engagement region-wide.
• Develop and execute WPN growth plans to drive store growth in Southeast Asia.
• Identify new partner opportunities to expand play and commercial availability.
• Support in-store and community play programs to boost product velocity; track regional metrics.
• Coordinate with APAC and global teams on programs, launches, and calendars; provide market insight.
• Travel regularly within APAC to visit partners and attend events; represent Hasbro at trade shows.

Skills

Retail development

Channel sales

Account management

Distributor/partner management

Job description

We take play seriously. We're looking for curious adventurers ready to find their party, fueled by imagination and drive to build what's never been built before. At Hasbro and Wizards of the Coast, you'll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

The Wizards Play Network (WPN) plays a key role in this mission - assisting retailers, nurturing active play communities, and delivering excellent player experiences.

The WPN Retail Development Representative takes charge of growing and sustaining the Wizards Play Network throughout a varied, multi-market region spanning APAC. This position handles partner onboarding, retailer relationship management, and market expansion work across multiple markets characterized by diverse languages, regulatory settings, and retail progression levels.

Based in Singapore, the role is at the operational hub of the region. It enables efficient travel connectivity, aligns timezones across the group, and is close to the region's most developed WPN market.

What You'll Do

WPN Partner Onboarding & Retailer Support

• Lead the end-to-end onboarding process for new WPN retail partners across all seven markets
• Serve as the primary point of contact for existing WPN retailers, handling critical issues, product support queries, and account management
• Maintain accurate records of retailer status, tier, and engagement across the region

Wizards Play Network Development

• Develop and carry out Wizards Play Network growth plans, to drive store growth and develop the Southeast Asia region.
• Identify and prioritize new partner opportunities based on local market potential to help expand play and commercial availability across the region.
• Support in-store and community play programs to drive product velocity through the retail channel
• Track and report on regional Wizards Play Network metrics

Regional & Cross-Functional Coordination

• Coordinate with the wider APAC team to ensure consistent regional strategy and shared findings
• Liaise with global WPN, marketing, and product teams on regional programs, launches, and promotional calendars
• Provide market intelligence and on-the-ground insight to inform APAC-wide planning and headcount/coverage decisions

Travel & Market Presence

• Travel regularly within the region to visit retail partners, attend/support events, and assess market conditions directly
• Represent the company behind Magic: The Gathering and Dungeons & Dragons at regional trade shows, conventions, and retailer events as required

What You'll Bring

• Experience in retail development, channel sales, account management, or distributor/partner management, ideally within gaming, hobby, toy, or FMCG retail
• Proven track record to manage a multi-market or multi-country portfolio independently
• Familiarity with the tabletop gaming, trading card game (TCG), or collectible hobby retail landscape
• Existing network of retail contacts in one or more of the covered markets
• Prior experience working within a global brand's regional field team, reporting to an offshore manager
• Strong cross-cultural interpersonal skills; comfortable working across markets with differing languages and business norms
• Willingness and ability to undertake frequent travel across APAC

Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:

• Health & Wellness
• Time Off to Recharge
• Financial Well-being
• Life & Family Support
• Volunteer and Community Initiatives
• Learning & Development
• Exclusive Perks

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