360 Marketing Leader - Travel Retail & Partnerships

Changi Airport Group (Singapore) Pte. Ltd.; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

A leading airport management company in Singapore is seeking an experienced Sales and Marketing Manager to drive growth in their travel retail business. The ideal candidate will have extensive experience in 360 marketing strategy implementation, stakeholder engagement, and proficiency in data analytics. You will develop omnichannel marketing initiatives targeting Chinese travellers and lead strategic partnerships to enhance business performance. Fluency in written and spoken Chinese is essential for this role.

Qualifications

• 7-10 years of experience in 360 marketing strategy and implementation.
• Proficiency in written and spoken Chinese for marketing collaterals.
• Understanding of marketing campaigns on Chinese social media platforms.

Responsibilities

• Drive concession sales through omnichannel initiatives.
• Develop and implement sales and marketing initiatives end to end.
• Lead stakeholder engagement and collaborations with partners.

Skills

360 marketing strategy

Data analytics proficiency

Stakeholder engagement

Communication skills

P&L focus

Education

Business degree

Tools

Microstrategy

Tableau

Power BI

Job description

A leading airport management company in Singapore is seeking an experienced Sales and Marketing Manager to drive growth in their travel retail business. The ideal candidate will have extensive experience in 360 marketing strategy implementation, stakeholder engagement, and proficiency in data analytics. You will develop omnichannel marketing initiatives targeting Chinese travellers and lead strategic partnerships to enhance business performance. Fluency in written and spoken Chinese is essential for this role.