Digital Product Manager Vice President

CITIBANK SINGAPORE LIMITED; Singapore; On-site; SGD 100,000 - 150,000; Full time

Job summary

A leading global financial institution in Singapore seeks a Digital Growth Lead Analyst to spearhead strategy for client-facing digital platforms. The role involves managing the digital roadmap, fostering collaboration across departments, and driving KPIs for digital engagement. Candidates should have over 7 years of experience in digital product management, exceptional communication skills, and a passion for customer-centric innovation. A Bachelor's degree is required, with a Master's preferred.

Benefits

Telehealth options

Health advocates

Confidential counseling

Qualifications

• 7+ years of experience in digital product or platforms.
• Exceptional communication, interpersonal, and influencing skills.
• Passionate advocate for the customer and change.

Responsibilities

• Define and manage the digital platform roadmap.
• Collaborate across key partners for unified client experience.
• Drive key digital KPIs through strategic initiatives.

Skills

Digital Product Management

Strategic Vision

Communication Skills

Interpersonal Skills

Collaboration

Education

Bachelor’s degree

Master’s degree

Job description

At Citi, we get to connect millions of people across hundreds of cities and countries every day. And we've been doing it for more than 200 years. We do this through our unparalleled global network. We provide a broad range of financial services and products to our clients – whether they be consumers, corporations, governments or institutions – to help them meet their biggest opportunities and face the world's toughest challenges.

• Citi provides programs and services for your physical and mental well-being including access to telehealth options, health advocates, confidential counseling and more. Coverage varies by country
• We empower our employees to manage their financial well-being and help them plan for the future

Citi Wealth is an integration of Citi Private Bank and the Consumer Wealth organization into a single business enabling Citi to serve its clients across the wealth spectrum and capitalize on Citi’s industry leading capabilities to support the goal of Wealth, which is to be the leading wealth management provider globally.

Digital Growth Lead Analyst will play a pivotal role in shaping and executing the strategy for our client-facing digital platforms and commercializing technology ecosystem. This role is primarily responsible for driving innovation and enhancing the end-to-end client experience across all digital touchpoints. The successful candidate will combine deep expertise in digital product management with a strategic vision for platform evolution to deliver measurable business outcomes and support the bank's digital growth strategy.

Responsibilities

• Define and manage the digital platform roadmap, incorporating in-depth competitive landscape analysis, market trends, and client needs to prioritize initiatives and features.
• Facilitate extensive collaboration across all key partners including Technology, Product, Client Advisors, Contact Centre, and Controls teams to ensure a unified approach and deliver the best possible experience for clients.
• Drive key digital KPIs, including digital adoption rates, engagement metrics, and Net Promoter Score (NPS), through strategic initiatives and continuous optimization.
• Lead the commercialization strategy for Citibank Online and Mobile App, focusing on driving increased digital engagement and conversions through targeted features and campaigns.
• Oversee the strategy and execution of client communications related to digital platform enhancements, new features, and value propositions to drive awareness and adoption.
• Design and deliver training programs and materials for Client Advisors to effectively utilize digital platforms and articulate their value to clients.

Qualifications

• 7+ years of experience
• Experience in Digital Product, Platforms or similar role
• Exceptional communication, interpersonal, and influencing skills.
• Demonstrated ability to absorb new information quickly.
• Must be a passionate advocate for the customer and an ambassador for change, willing to speak up and challenge the status quo in order to build a truly customer‑centric organization and culture.
• Demonstrated track record of partnership and collaboration among cross‑functional teams.
• Ambition to drive toward continuous innovation and improvements.
• Ability to quickly adapt and maintain a flexible approach and resiliency in an agile environment.

Education

• Bachelor’s/University degree, Master’s degree preferred