Strategic Sales Leader: FMCG Growth & Key Accounts

Halwa Almasa factory for industry; Riyadh; On-site; SAR 180,000 - 320,000; Full time

Job summary

Laveira, an established brand in the Saudi market with an 8-year track record, seeks a results-driven Sales Manager to lead the sales division, expand distribution, and turn growth opportunities into profitable revenue.

The role blends strategic vision with hands-on execution: drive channel growth across Corporate/B2B, Retail, Wholesale, HORECA, and E-commerce, close high-value deals, and optimize pricing and credit terms.

Qualifications

• Proven sales management background in FMCG, Food & Beverage, or Hospitality.
• Measurable success in meeting/exceeding sales targets and acquiring major accounts.
• Deep knowledge of the Saudi market, corporate sales, and key accounts.
• Strong analytical and commercial acumen with data-driven forecasting.
• Experience with ERP/CRM systems, especially Odoo is a plus.

Responsibilities

• Sales Strategy & Targets: Develop comprehensive sales strategies and allocate targets across channels, regions, product lines, and team members.
• Team Leadership: Lead, mentor, and evaluate supervisors, sales reps, and channel leads to maximize productivity.
• Channel Development: Drive growth across Corporate/B2B, Retail, Wholesale, HORECA, and E-commerce.
• Deal Closing & Negotiations: Lead major negotiations, manage high-value corporate accounts, and oversee pricing terms.
• Financial & Profitability Oversight: Monitor collections, aged receivables, channel margins, and client profitability.
• Pipeline & Forecasting: Manage pipeline efficiency, sales forecasts, and lead generation to ensure revenue streams.
• Cross-Functional Collaboration: Partner with Marketing, Production, and Supply Chain to align sales forecasts with inventory.
• Executive Reporting: Provide structured performance reports to the CEO, highlighting achievements and growth strategies.

Skills

FMCG Sales

Channel Development

Strategic Planning

Key Accounts

Forecasting

Leadership

Negotiations

ERP/CRM

Odoo

Export Growth

E-commerce

Tools

ERP Systems

CRM Systems

Job description

Laveira, an established brand in the Saudi market with an 8-year track record, seeks a results-driven Sales Manager to lead the sales division, expand distribution, and turn growth opportunities into profitable revenue.

The role blends strategic vision with hands-on execution: drive channel growth across Corporate/B2B, Retail, Wholesale, HORECA, and E-commerce, close high-value deals, and optimize pricing and credit terms.