Sales Manager

Halwa Almasa factory for industry; Riyadh; On-site; SAR 180,000 - 320,000; Full time

Job summary

Laveira, an established brand in the Saudi market with an 8-year track record, seeks a results-driven Sales Manager to lead the sales division, expand distribution, and turn growth opportunities into profitable revenue.

The role blends strategic vision with hands-on execution: drive channel growth across Corporate/B2B, Retail, Wholesale, HORECA, and E-commerce, close high-value deals, and optimize pricing and credit terms.

Qualifications

• Proven sales management background in FMCG, Food & Beverage, or Hospitality.
• Measurable success in meeting/exceeding sales targets and acquiring major accounts.
• Deep knowledge of the Saudi market, corporate sales, and key accounts.
• Strong analytical and commercial acumen with data-driven forecasting.
• Experience with ERP/CRM systems, especially Odoo is a plus.

Responsibilities

• Sales Strategy & Targets: Develop comprehensive sales strategies and allocate targets across channels, regions, product lines, and team members.
• Team Leadership: Lead, mentor, and evaluate supervisors, sales reps, and channel leads to maximize productivity.
• Channel Development: Drive growth across Corporate/B2B, Retail, Wholesale, HORECA, and E-commerce.
• Deal Closing & Negotiations: Lead major negotiations, manage high-value corporate accounts, and oversee pricing terms.
• Financial & Profitability Oversight: Monitor collections, aged receivables, channel margins, and client profitability.
• Pipeline & Forecasting: Manage pipeline efficiency, sales forecasts, and lead generation to ensure revenue streams.
• Cross-Functional Collaboration: Partner with Marketing, Production, and Supply Chain to align sales forecasts with inventory.
• Executive Reporting: Provide structured performance reports to the CEO, highlighting achievements and growth strategies.

Skills

FMCG Sales

Channel Development

Strategic Planning

Key Accounts

Forecasting

Leadership

Negotiations

ERP/CRM

Odoo

Export Growth

E-commerce

Tools

ERP Systems

CRM Systems

Job description

Laveira is an established brand in the Saudi market with an 8-year track record of excellence. We specialize in high-quality chocolates, sweets, and gourmet confectionery. We are currently looking for a results-driven, strategic, and hands‑on Sales Manager to lead our sales division, expand our distribution channels, and turn growth opportunities into profitable revenue.

The Role

We are seeking a dynamic sales leader who combines strategic vision with field execution. If you have a proven track record of scaling sales operations, building sustainable business relationships, and leading high-performing teams, we want to hear from you.

Key Responsibilities:

• Sales Strategy & Targets: Develop comprehensive sales strategies and allocate targets across channels, regions, product lines, and team members.
• Team Leadership: Lead, mentor, and evaluate supervisors, sales reps, and channel leads to maximize productivity and achieve KPIs.
• Channel Development: Drive growth across all sales channels, including Corporate/B2B, Retail, Wholesale, HORECA, and E-commerce.
• Deal Closing & Negotiations: Lead major negotiations, manage high‑value corporate accounts, and oversee pricing strategies and credit terms.
• Financial & Profitability Oversight: Monitor collections, aged receivables, channel margins, and client profitability in close alignment with Finance.
• Pipeline & Forecasting: Manage pipeline efficiency, sales forecasts, and lead generation to ensure consistent revenue streams.
• Cross-Functional Collaboration: Partner with Marketing, Production, and Supply Chain to align sales forecasts with inventory and demand execution.
• Executive Reporting: Provide structured performance reports to the CEO, highlighting achievements, variance analysis, and growth strategies.

Candidate Profile & Qualifications:

• Proven Experience: Successful sales management background in FMCG, Food & Beverage, or Hospitality (Experience in chocolates and fine confectionery is highly preferred).
• Track Record: Measurable success in meeting/exceeding sales targets, acquiring major accounts, and penetrating new market segments.
• Market Expertise: Deep knowledge of the Saudi market dynamics, corporate sales, retail distribution, and key accounts.
• Analytical & Commercial Acumen: Ability to build execution plans, set KPIs, analyze P&L/margins, and leverage data for forecasting.
• Tech Savvy: Proficient in ERP & CRM systems (hands‑on experience with Odoo is a strong plus).
• Leadership & Influence: Strong negotiation, team-building, and executive communication skills.
• Bonus Assets: Experience in E-commerce growth strategies and export market development is an added advantage.