Strategic Media Lead — Associate Director

Merkle Italia; Riyadh; On-site; SAR 300,000 - 420,000; Full time

Job summary

dentsu in Riyadh is seeking an Associate Media Director to guide strategic media planning and oversee delivery of integrated, insight-driven media solutions across key client portfolios. You will lead cross-functional collaboration and elevate the quality of media planning.

The role requires strong leadership, deep knowledge of cross-channel ecosystems, and the ability to translate data into strategic storytelling that drives measurable business growth.

Qualifications

• 10–12 years of experience in media planning, strategy, or integrated communications.
• Strong leadership with senior clients and multi-market portfolios.
• Proficiency in cross-channel measurement and planning frameworks.

Responsibilities

• Lead media strategy development aligned with client objectives.
• Oversee multi-channel planning, activation, and optimization.
• Collaborate with strategy, analytics, and creative teams to deliver integrated solutions.
• Build and manage senior client relationships as a trusted advisor.
• Mentor media planners and managers for operational excellence.
• Contribute to new business pitches and thought leadership.
• Analyze market trends and audience insights to inform planning.

Skills

Cross-channel ecosystems

Measurement methodologies

Strategic storytelling

Leadership (large clients)

Analytical depth

Communication & collaboration

Tools

Media planning tools

Analytics platforms

Data visualization

Job description

dentsu in Riyadh is seeking an Associate Media Director to guide strategic media planning and oversee delivery of integrated, insight-driven media solutions across key client portfolios. You will lead cross-functional collaboration and elevate the quality of media planning.

The role requires strong leadership, deep knowledge of cross-channel ecosystems, and the ability to translate data into strategic storytelling that drives measurable business growth.