Senior Media Planning Executive

Merkle Italia; Riyadh; On-site; SAR 120,000 - 180,000; Full time

Job summary

Dentsu in Riyadh is seeking a Senior Media Planning Executive to support development and execution of cross-channel media plans for key clients. You will work with managers and cross-functional teams to deliver high-quality plans, coordinate campaign execution, and ensure deliverables meet performance and operational standards.

The role requires strong analytical skills, attention to detail, and a solid understanding of media fundamentals.

Qualifications

• 2–4 years of experience in media planning (agency experience preferred).
• Strong understanding of media fundamentals, channel roles, and planning frameworks.
• Familiarity with media tools (e.g., TGI, GWI, SimilarWeb, Nielsen, platform insights dashboards).
• Solid analytical skills with the ability to interpret data and develop actionable recommendations.
• Strong organizational skills and the ability to manage multiple tasks with attention to deadlines.
• Excellent communication and presentation skills.
• Proactive, detail-oriented, and comfortable working in fast-paced environments.
• Collaborative mindset with the ability to work effectively with cross-functional teams.

Responsibilities

• Assist in developing multi-channel media plans aligned with client objectives and audience insights.
• Conduct research using market, competitive, and audience tools to inform planning decisions.
• Support day-to-day planning tasks including budgets, channel allocations, timelines, and campaign documentation.
• Collaborate with performance, social, search, and creative teams to ensure integrated planning.
• Monitor live campaigns with the delivery teams to ensure pacing accuracy and KPI alignment.
• Prepare reports, post-campaign analyses, and actionable insights for internal and client presentations.
• Maintain up-to-date knowledge of media trends, platform opportunities, and industry developments.
• Manage internal coordination, ensuring all stakeholders receive accurate, timely information.
• Support junior executives when needed and ensure high-quality work across planning outputs.

Skills

Media fundamentals

Analytical skills

Communication skills

Organizational skills

Cross-functional collaboration

Tools

TGI

GWI

SimilarWeb

Nielsen

Platform dashboards

Job description

Job Description: We are looking for a Senior Media Planning Executive to support the development and execution of cross-channel media plans for key clients. The ideal candidate brings strong analytical skills, attention to detail, and a solid understanding of media fundamentals. You will work closely with managers and cross-functional teams to deliver high-quality plans, coordinate campaign execution, and ensure all deliverables meet performance and operational standards.

Key Responsibilities

• Assist in developing multi-channel media plans aligned with client objectives and audience insights.
• Conduct research using market, competitive, and audience tools to inform planning decisions.
• Support day-to-day planning tasks including budgets, channel allocations, timelines, and campaign documentation.
• Collaborate with performance, social, search, and creative teams to ensure integrated planning.
• Monitor live campaigns with the delivery teams to ensure pacing accuracy and KPI alignment.
• Prepare reports, post-campaign analyses, and actionable insights for internal and client presentations.
• Maintain up-to-date knowledge of media trends, platform opportunities, and industry developments.
• Manage internal coordination, ensuring all stakeholders receive accurate, timely information.
• Support junior executives when needed and ensure high-quality work across planning outputs.

Requirements

• 2–4 years of experience in media planning (agency experience preferred).
• Strong understanding of media fundamentals, channel roles, and planning frameworks.
• Familiarity with media tools (e.g., TGI, GWI, SimilarWeb, Nielsen, platform insights dashboards).
• Solid analytical skills with the ability to interpret data and develop actionable recommendations.
• Strong organizational skills and the ability to manage multiple tasks with attention to deadlines.
• Excellent communication and presentation skills.
• Proactive, detail-oriented, and comfortable working in fast-paced environments.
• Collaborative mindset with the ability to work effectively with cross-functional teams.

Location: Riyadh

Brand: Dentsu

Time Type: Full time

Contract Type: Permanent

About dentsu For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.