Senior Cross-Channel Media Planner

Merkle Italia; Riyadh; On-site; SAR 120,000 - 180,000; Full time

Job summary

Dentsu in Riyadh is seeking a Senior Media Planning Executive to support development and execution of cross-channel media plans for key clients. You will work with managers and cross-functional teams to deliver high-quality plans, coordinate campaign execution, and ensure deliverables meet performance and operational standards.

The role requires strong analytical skills, attention to detail, and a solid understanding of media fundamentals.

Qualifications

• 2–4 years of experience in media planning (agency experience preferred).
• Strong understanding of media fundamentals, channel roles, and planning frameworks.
• Familiarity with media tools (e.g., TGI, GWI, SimilarWeb, Nielsen, platform insights dashboards).
• Solid analytical skills with the ability to interpret data and develop actionable recommendations.
• Strong organizational skills and the ability to manage multiple tasks with attention to deadlines.
• Excellent communication and presentation skills.
• Proactive, detail-oriented, and comfortable working in fast-paced environments.
• Collaborative mindset with the ability to work effectively with cross-functional teams.

Responsibilities

• Assist in developing multi-channel media plans aligned with client objectives and audience insights.
• Conduct research using market, competitive, and audience tools to inform planning decisions.
• Support day-to-day planning tasks including budgets, channel allocations, timelines, and campaign documentation.
• Collaborate with performance, social, search, and creative teams to ensure integrated planning.
• Monitor live campaigns with the delivery teams to ensure pacing accuracy and KPI alignment.
• Prepare reports, post-campaign analyses, and actionable insights for internal and client presentations.
• Maintain up-to-date knowledge of media trends, platform opportunities, and industry developments.
• Manage internal coordination, ensuring all stakeholders receive accurate, timely information.
• Support junior executives when needed and ensure high-quality work across planning outputs.

Skills

Media fundamentals

Analytical skills

Communication skills

Organizational skills

Cross-functional collaboration

Tools

TGI

GWI

SimilarWeb

Nielsen

Platform dashboards

Job description

Dentsu in Riyadh is seeking a Senior Media Planning Executive to support development and execution of cross-channel media plans for key clients. You will work with managers and cross-functional teams to deliver high-quality plans, coordinate campaign execution, and ensure deliverables meet performance and operational standards.

The role requires strong analytical skills, attention to detail, and a solid understanding of media fundamentals.