Strategic Loyalty & Partnerships Manager

wrrk.ai; Riyadh; On-site; SAR 200,000 - 420,000; Full time

Job summary

wrrk.ai in Riyadh, Saudi Arabia, seeks a Senior Specialist - Bank-wide Loyalty & Partnerships to design, implement, and manage customer loyalty programs and strategic partnerships across the bank. You will drive engagement, retention, and revenue growth through value-added loyalty ecosystems and targeted offers.

Collaborate with marketing, CRM, analytics, and IT to ensure compliant, seamless execution across digital and branch channels.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Finance, or related field.
• MBA preferred.
• 7+ years of experience in loyalty programs, partnerships, CRM, or marketing within banking, fintech, or retail.

Responsibilities

• Design, develop, and continuously enhance the bank's loyalty and rewards programs.
• Manage day-to-day operations including points accrual/redemption, campaigns, and offers.
• Ensure alignment of loyalty initiatives with overall customer value proposition and segmentation strategy.
• Monitor program performance using KPIs (engagement, redemption rates, retention, ROI).
• Identify, evaluate, and onboard strategic partners across industries (retail, airlines, hospitality, lifestyle).
• Negotiate commercial terms, agreements, and offers with partners.
• Plan and execute targeted loyalty campaigns across customer segments.
• Collaborate with marketing teams to promote programs and partnerships.
• Develop customer-centric offers aligned with market trends and customer needs.
• Ensure seamless execution across digital and physical channels.
• Track and analyze loyalty and partnership performance metrics.
• Generate insights to optimize program effectiveness and customer engagement.
• Prepare reports and dashboards for stakeholders and senior management.
• Use customer data to personalize offers and improve targeting.
• Ensure a seamless and engaging loyalty experience across all touchpoints.
• Identify pain points and recommend improvements to enhance customer satisfaction.
• Align loyalty initiatives with broader customer journey strategies.
• Work closely with internal teams: marketing, digital, retail banking, cards, CRM, analytics, IT.

Skills

Strategic thinking

Negotiation

Data analysis

Project management

Communication

Customer-centric mindset

CRM systems familiarity

Arabic language

Education

Bachelor's degree in Business Administration, Marketing, Finance, or related field

MBA preferred

Job description

wrrk.ai in Riyadh, Saudi Arabia, seeks a Senior Specialist - Bank-wide Loyalty & Partnerships to design, implement, and manage customer loyalty programs and strategic partnerships across the bank. You will drive engagement, retention, and revenue growth through value-added loyalty ecosystems and targeted offers.

Collaborate with marketing, CRM, analytics, and IT to ensure compliant, seamless execution across digital and branch channels.