LOYALTY & PARTNERSHIP MANAGER

Wrrk; Riyadh; On-site; SAR 360,000 - 480,000; Full time

Job summary

Wrrk in Riyadh seeks a Senior Specialist Bank-wide Loyalty Partnerships to design, implement, and manage customer loyalty programs and strategic partnerships across the bank, driving engagement and revenue growth. You will lead campaigns, collaborate with marketing, CRM, analytics and IT, and ensure compliant, customer-centric loyalty experiences across digital and physical channels.

The role requires 7+ years in loyalty/marketing within banking or fintech, plus a relevant degree and Arabic

Qualifications

• Bachelor's degree in Business Administration, Marketing, Finance or related field; MBA preferred.
• 7+ years of experience in loyalty programs, partnerships, CRM or marketing within banking, fintech or retail.
• Strong understanding of reward ecosystems, customer engagement strategies and partnership models.
• Experience managing vendors and external partners.

Responsibilities

• Design, develop, and continuously enhance the bank's loyalty and rewards programs; manage day-to-day operations including accrual, redemption, campaigns, and offers.
• Identify, evaluate, and onboard strategic partners; negotiate commercial terms and manage ongoing partner relationships.
• Plan and execute targeted loyalty campaigns; collaborate with marketing to promote programs and partnerships.
• Track and analyze loyalty and partnership performance metrics; generate insights and prepare dashboards for stakeholders.
• Ensure a seamless loyalty experience across all touchpoints and align with the customer journey strategies.
• Collaborate with marketing, digital, retail banking, cards, CRM, analytics, and IT; ensure compliance with governance standards.

Skills

Strategic thinking

Negotiation

Data analysis

Project management

Communication

Stakeholder management

Arabic Speaker

Education

Bachelor's degree in Business Administration, Marketing, Finance or related field

MBA preferred

Job description

Summary

The Senior Specialist Bank-wide Loyalty Partnerships is responsible for designing, implementing, and managing customer loyalty programs and strategic partnerships across the bank. The role focuses on enhancing customer engagement, increasing retention, driving revenue growth, and creating a differentiated customer experience through value-added partnerships and rewards ecosystems.

Key Responsibilities

1. Loyalty Program Management Design, develop, and continuously enhance the bank s loyalty and rewards programs. Manage day-to-day operations including points accrual, redemption, campaigns, and offers. Ensure alignment of loyalty initiatives with overall customer value proposition and segmentation strategy. Monitor program performance using KPIs engagement, redemption rates, retention, ROI.
2. Partnership Development & Management Identify, evaluate, and onboard strategic partners across industries e.g. retail, airlines, hospitality, lifestyle. Negotiate commercial terms, agreements, and offers with partners. Manage ongoing partner relationships to ensure mutual value creation. Explore co-branded opportunities and exclusive offers for bank customers.
3. Campaign Offer Execution Plan and execute targeted loyalty campaigns across customer segments. Collaborate with marketing teams to promote programs and partnerships. Develop customer-centric offers aligned with market trends and customer needs. Ensure seamless execution across digital and physical channels.
4. Data Analysis & Reporting Track and analyze loyalty and partnership performance metrics. Generate insights to optimize program effectiveness and customer engagement. Prepare reports and dashboards for stakeholders and senior management. Use customer data to personalize offers and improve targeting.
5. Customer Experience Enhancement Ensure a seamless and engaging loyalty experience across all touchpoints. Identify pain points and recommend improvements to enhance customer satisfaction. Align loyalty initiatives with broader customer journey strategies.
6. Stakeholder Collaboration Work closely with internal teams marketing, digital, retail banking, cards, CRM, analytics, and IT. Coordinate with legal, compliance, and procurement teams for partnership agreements. Ensure initiatives are compliant with regulatory and internal governance standards.

Qualifications

Experience: Bachelor s degree in Business Administration, Marketing, Finance or related field. MBA preferred. 7 years of experience in loyalty programs, partnerships, CRM or marketing within banking, fintech or retail. Strong understanding of reward ecosystems, customer engagement strategies and partnership models. Experience managing vendors and external partners.

Key Skills

• Strategic thinking and commercial acumen
• Negotiation and relationship management skills
• Data analysis and performance tracking
• Project management and execution excellence
• Strong communication and stakeholder management
• Customer-centric mindset
• Familiarity with loyalty platforms and CRM systems
• Arabic Speaker is a must

Key Performance Indicators

• Customer engagement and retention rates
• Loyalty program usage and redemption rates
• Incremental revenue from loyalty initiatives
• Number and quality of strategic partnerships
• Customer satisfaction NPS related to loyalty offerings

Reporting Line

Reports to Loyalty Customer Engagement Manager or Head of Partnerships. May coordinate with cross-functional teams and external vendors. 7+ years of relevant banking experience.