Social Data & Analytics Specialist

Genplusgroup; Riyadh; On-site; SAR 90,000 - 150,000; Full time

Job summary

Genplusgroup is seeking a commercially minded Social Data & Analytics Specialist to join our Social & Digital team. You will analyse social media performance, identify audience trends and translate data into actionable insights that improve client strategies, engagement and campaign effectiveness.

The ideal candidate combines strong analytical capability with knowledge of social platforms, digital marketing and audience behaviour, and can present complex data clearly to non-technical

Qualifications

• Minimum 3 years' experience in social media analytics or digital marketing analytics, ideally in an agency
• Strong knowledge of social media KPIs, audience insights, campaign measurement and performance optimisation
• Excellent English communication, both written and verbal; Arabic would be an advantage

Responsibilities

• Monitor, analyse and report on social media performance across platforms (Instagram, TikTok, LinkedIn, Facebook, YouTube, Snapchat)
• Develop dashboards, reports and KPI tracking for clients and internal teams
• Translate data into clear insights and practical recommendations for content strategy and campaign performance
• Conduct competitor benchmarking, social listening and industry trend analysis
• Support data-driven decision-making with cross-functional teams

Skills

Social media analytics

Digital marketing analytics

Analytical thinking

Presentation skills

English communication

Tools

Sprout Social

Emplifi

Job description

We are looking for a commercially minded and analytical Social Data & Analytics Specialist to join our Social & Digital team. The role will focus on analysing social media performance, identifying audience and content trends, and translating data into actionable insights that improve our clients' social media strategies, engagement and overall campaign effectiveness.

The ideal candidate will combine strong analytical capabilities with a solid understanding of social media platforms, digital marketing and audience behaviour.

Key Responsibilities

• Monitor, analyse and report on social media performance across Instagram, TikTok, LinkedIn, Facebook, YouTube, Snapchat and other relevant platforms.
• Develop and maintain performance dashboards, reports and KPI tracking frameworks for clients and internal teams.
• Analyse audience behaviour, engagement, reach, impressions, follower growth, content performance and conversion metrics.
• Translate complex data into clear insights and practical recommendations to improve content strategy and campaign performance.
• Conduct competitor benchmarking, social listening and industry trend analysis.
• Work closely with Social Media, Creative, Strategy and Account Management teams to support data-driven decision-making.
• Measure the effectiveness of organic and paid social campaigns, identifying opportunities for optimisation.
• Support campaign planning, client pitches and strategic recommendations with relevant research and data.
• Present performance findings and insights to internal stakeholders and clients.
• Ensure data accuracy, consistency and reporting best practices across accounts.

What We're Looking For

Someone who goes beyond producing reports and can explain what the data means, why performance is changing and what we should do next.

You should be curious, proactive and commercially aware, with the ability to turn social media data into insights that influence creative decisions, strengthen client relationships and deliver measurable results.

• Minimum 3 years' experience in social media analytics, digital marketing analytics or a similar role, ideally within an agency environment.
• Strong knowledge of social media analytics tools such as Sprout Social, Emplifi
• Strong understanding of social media KPIs, audience insights, campaign measurement and performance optimisation.
• Ability to interpret large datasets and communicate meaningful insights to non-technical stakeholders.
• Excellent analytical, problem-solving and presentation skills.
• Strong attention to detail, with the ability to manage reporting across multiple clients and campaigns.
• Experience working with both organic and paid social media data.
• Excellent written and verbal communication skills in English; Arabic would be an advantage.