Social Data & Analytics Specialist

Gen-Plus-Group; Riyadh; On-site; SAR 180,000 - 240,000; Full time

Job summary

Gen-Plus-Group is seeking a commercially minded Social Data & Analytics Specialist to analyse social media performance and translate data into actionable insights that improve client strategies and campaign effectiveness. The role focuses on audiences, content trends and data-driven decision making.

You will work with Social Media, Creative, Strategy and Account teams to support data-driven planning, benchmarking and reporting across platforms like Instagram, TikTok, LinkedIn & Facebook.

Qualifications

• 3 years' experience in social media analytics, digital marketing analytics or a similar role, ideally within an agency environment.
• Strong knowledge of social media analytics tools such as Sprout Social, Emplifi.
• Strong understanding of social media KPIs, audience insights, campaign measurement and performance optimisation.
• Excellent written and verbal communication skills in English; Arabic would be an advantage.

Responsibilities

• Monitor, analyse and report on social media performance across multiple platforms.
• Develop and maintain performance dashboards, reports and KPI tracking frameworks.
• Analyse audience behaviour, engagement, reach, impressions, follower growth and content performance.
• Translate complex data into clear insights and practical recommendations to improve content strategy and campaign performance.
• Conduct competitor benchmarking, social listening and industry trend analysis.
• Present performance findings and insights to internal stakeholders and clients.

Skills

Analytical thinking

Commercial awareness

Tools

Sprout Social

Emplifi

Job description

We are looking for a commercially minded and analytical Social Data & Analytics Specialist to join our Social & Digital team. The role will focus on analysing social media performance, identifying audience and content trends, and translating data into actionable insights that improve our clients' social media strategies, engagement and overall campaign effectiveness.

The ideal candidate will combine strong analytical capabilities with a solid understanding of social media platforms, digital marketing and audience behaviour.

Key Responsibilities

• Monitor, analyse and report on social media performance across Instagram, TikTok, LinkedIn, Facebook, YouTube, Snapchat and other relevant platforms.
• Develop and maintain performance dashboards, reports and KPI tracking frameworks for clients and internal teams.
• Analyse audience behaviour, engagement, reach, impressions, follower growth, content performance and conversion metrics.
• Translate complex data into clear insights and practical recommendations to improve content strategy and campaign performance.
• Conduct competitor benchmarking, social listening and industry trend analysis.
• Work closely with Social Media, Creative, Strategy and Account Management teams to support data-driven decision-making.
• Measure the effectiveness of organic and paid social campaigns, identifying opportunities for optimisation.
• Support campaign planning, client pitches and strategic recommendations with relevant research and data.
• Present performance findings and insights to internal stakeholders and clients.
• Ensure data accuracy, consistency and reporting best practices across accounts.

What We're Looking For

Someone who goes beyond producing reports and can explain what the data means, why performance is changing and what we should do next.

You should be curious, proactive and commercially aware, with the ability to turn social media data into insights that influence creative decisions, strengthen client relationships and deliver measurable results.

• Minimum 3 years' experience in social media analytics, digital marketing analytics or a similar role, ideally within an agency environment.
• Strong knowledge of social media analytics tools such as Sprout Social, Emplifi
• Strong understanding of social media KPIs, audience insights, campaign measurement and performance optimisation.
• Ability to interpret large datasets and communicate meaningful insights to non-technical stakeholders.
• Excellent analytical, problem-solving and presentation skills.
• Strong attention to detail, with the ability to manage reporting across multiple clients and campaigns.
• Experience working with both organic and paid social media data.
• Excellent written and verbal communication skills in English; Arabic would be an advantage.