Head of Social

Gen-Plus-Group; Riyadh; On-site; SAR 420,000 - 600,000; Full time

Job summary

Gen Plus Group is seeking a Head of Social Media to provide strategic leadership and trusted counsel for internal teams and external clients, shaping ambitious social programs and ensuring cohesive narratives across platforms and campaigns.

You will lead integrated social, PR, and influencer initiatives that align with business goals, brand positioning, and audience insights; drive breakthrough campaigns and build strong media relationships to amplify stories.

Qualifications

• Arabic fluency and strong communication skills.
• Bachelor’s degree in Communications, Marketing or related field.
• 8+ years of social media experience, including team leadership.

Responsibilities

• Provide senior-level strategic counsel to clients and internal teams.
• Lead integrated Social, PR, and influencer strategies aligned with objectives.
• Drive creation and execution of breakthrough social, PR, and influencer campaigns.
• Build relationships with media, influencers, and key opinion leaders.
• Develop and oversee influencer identification, engagement, contracting, and performance.
• Shape brand narratives across social, press, thought leadership, and influencer collaborations.
• Grow engaged communities through content, channels, and audience interaction.
• Lead product launches, brand announcements, and reputation management with PR/social teams.
• Ensure content and assets uphold brand standards and storytelling.
• Guide production of high-quality, shareable content reflecting audience interests.
• Partner with creative, media, and client leadership for alignment.
• Use data and analytics to evaluate performance and optimize.

Skills

Arabic fluency

Strategic communications

Social media leadership

Content creation & storytelling

Cross-functional collaboration

Education

Bachelor’s degree in Communications/Marketing or related field

Tools

Social media management tools

Job description

About us

The Gen Plus Group is a vibrant global collective of agencies reshaping industry norms with a commitment to surpassing expectations. Rooted in the ‘Plus’ philosophy, we go beyond the ordinary to create meaningful connections that transcend transactions. Our ecosystem unites PRM, NaF+, SPANDY, and THEM AGAIN under one collaborative banner, supported by GEN+ — a team of over 3,000 experts across 60+ nationalities. Together, we deliver impactful outcomes for brands, businesses, and people globally through creativity, innovation, and integration.

As the Head of Social Media, you're the go-to person for strategic leadership and advice at the agency serving as a trusted counsellor and consultant for both internal teams and external clients. Your responsibilities will encompass a wide range of tasks aimed at developing and executing well-conceptualized social media programs.

What will be your responsibilities?

Provide senior-level strategic counsel to clients and internal teams, elevating thinking and fostering a culture of innovation, problem-solving, and integrated communications excellence.

Lead the development of integrated Social, PR, and Influencer strategies that align with business objectives, brand positioning, media narratives, and audience insights.

Drive the creation and execution of breakthrough social, PR, and influencer-led campaigns and activations that strengthen brand relevance, cultural resonance, and earned media impact.

Build and nurture strong relationships with media, influencers, and key opinion leaders to amplify brand stories and enhance credibility across earned and owned platforms.

Develop and oversee influencer identification, engagement, contracting, and performance management to ensure authentic partnerships that drive measurable impact.

Shape compelling brand narratives and storytelling frameworks that translate seamlessly across social media, press coverage, thought leadership, and influencer collaborations.

Build and grow engaged brand communities through purposeful content, platform-specific strategies, media engagement, and meaningful audience interactions channels, contributing to the broader marketing and sales funnel.

Lead product launches, brand announcements, and reputation management initiatives in collaboration with PR and social teams to ensure cohesive market impact.

Ensure all content, press materials, influencer collaborations, and creative assets uphold brand standards while delivering compelling and consistent storytelling.

Guide the production of high-quality, shareable, and newsworthy content that reflects audience interests, media relevance, and platform behaviours.

Partner closely with creative, media, and client leadership teams to ensure integrated campaign alignment and strategic coherence.

Use data, media monitoring, and analytics to evaluate campaign performance across social, influencer, and PR initiatives, generating insights for continuous optimization.

Stay ahead of emerging trends, platform shifts, media landscapes, and influencer ecosystems to maintain a competitive edge and inform strategic direction.

• Fluency in Arabic and strong communication skills.

• Bachelor’s degree in Communications, Marketing, or related field.
• 8+ years of social media experience, including team leadership.
• Deep platform knowledge (Twitter, Facebook, Instagram, LinkedIn).
• Experience with social management tools.
• Strong writing, storytelling, and organizational skills.