Social Data & Analytics Specialist

GEN PLUS Group; Riyadh; On-site; SAR 120,000 - 180,000; Full time

Job summary

GEN PLUS Group is seeking a commercially minded and analytical Social Data & Analytics Specialist to join our Social & Digital team in Riyadh. This role focuses on analysing social performance, translating data into actionable insights, and strengthening our clients' social media strategies.

You will develop dashboards, measure KPIs, and collaborate with cross-functional teams to drive data-driven decisions that improve engagement and campaign effectiveness.

Qualifications

• 3+ years in social media analytics or digital marketing analytics
• Experience interpreting data for non-technical stakeholders
• Strong analytical, problem-solving and presentation skills
• Excellent English communication; Arabic a plus

Responsibilities

• Monitor, analyse and report social media performance across platforms
• Develop and maintain dashboards, reports and KPI tracking
• Analyse audience behaviour, engagement, reach, follower growth and conversions
• Translate data into actionable insights to improve content strategy
• Conduct competitor benchmarking and industry trend analysis
• Collaborate with Social, Creative, Strategy and Account Management teams
• Measure organic and paid social campaign effectiveness and identify optimisation opportunities
• Support campaign planning and client pitches with research and data
• Present findings to internal stakeholders and clients
• Ensure data accuracy and reporting best practices across accounts

Skills

Social media analytics

Digital marketing analytics

Agency experience

Sprout Social

Emplifi

Analytical thinking

Presentation skills

English proficiency

Tools

Sprout Social

Emplifi

Job description

We are looking for a commercially minded and analytical Social Data & Analytics Specialist to join our Social & Digital team. The role will focus on analysing social media performance, identifying audience and content trends, and translating data into actionable insights that improve our clients' social media strategies, engagement and overall campaign effectiveness.

The ideal candidate will combine strong analytical capabilities with a solid understanding of social media platforms, digital marketing and audience behaviour.

Key Responsibilities

• Monitor, analyse and report on social media performance across Instagram, TikTok, LinkedIn, Facebook, YouTube, Snapchat and other relevant platforms.
• Develop and maintain performance dashboards, reports and KPI tracking frameworks for clients and internal teams.
• Analyse audience behaviour, engagement, reach, impressions, follower growth, content performance and conversion metrics.
• Translate complex data into clear insights and practical recommendations to improve content strategy and campaign performance.
• Conduct competitor benchmarking, social listening and industry trend analysis.
• Work closely with Social Media, Creative, Strategy and Account Management teams to support data-driven decision-making.
• Measure the effectiveness of organic and paid social campaigns, identifying opportunities for optimisation.
• Support campaign planning, client pitches and strategic recommendations with relevant research and data.
• Present performance findings and insights to internal stakeholders and clients.
• Ensure data accuracy, consistency and reporting best practices across accounts.

What We're Looking For

Someone who goes beyond producing reports and can explain what the data means, why performance is changing and what we should do next.

You should be curious, proactive and commercially aware, with the ability to turn social media data into insights that influence creative decisions, strengthen client relationships and deliver measurable results.

• Minimum 3 years' experience in social media analytics, digital marketing analytics or a similar role, ideally within an agency environment.
• Strong knowledge of social media analytics tools such as Sprout Social, Emplifi
• Strong understanding of social media KPIs, audience insights, campaign measurement and performance optimisation.
• Ability to interpret large datasets and communicate meaningful insights to non-technical stakeholders.
• Excellent analytical, problem-solving and presentation skills.
• Strong attention to detail, with the ability to manage reporting across multiple clients and campaigns.
• Experience working with both organic and paid social media data.
• Excellent written and verbal communication skills in English; Arabic would be an advantage.