Senior Performance Marketing Specialist

Gathern; Saudi Arabia; In loco; SAR 350.000 - 550.000; Tempo pieno

Descrizione del lavoro

Gathern seeks a senior performance marketing professional to develop and optimize campaigns across Snapchat, TikTok, Meta, Google App Campaigns, and mobile programmatic partners. You will manage budgets, drive acquisition and in-app conversions for iOS and Android, with geo-strategy across KSA and the Gulf region, and run structured A/B tests to scale actions.

You will work with MMPs, product teams, and data platforms to ensure clean tracking, postbacks, and high-quality events, while briefing

Competenze

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 5+ years of hands-on performance marketing experience, including app install and in-app campaigns.
• Proven experience scaling spend on Snapchat, TikTok, Meta, and Google App Campaigns in the Saudi or GCC market.
• Strong experience with MMPs (Kochava, Branch, or Adjust), SKAdNetwork attribution, and iOS privacy constraints.
• Strong analytical skills with funnel/cohort analysis; SQL/BI tools are a plus.
• Fluent English; Arabic is a strong plus.

Mansioni

• Plan and execute paid marketing campaigns across channels.
• Analyze campaign performance and implement optimization strategies.
• Manage budgets and ensure campaigns deliver ROI.
• Plan, build, and manage campaigns across Snapchat, TikTok, Meta, Google App Campaigns, and mobile programmatic partners.
• Run acquisition, conversion, and retargeting campaigns across iOS and Android with geo-level strategies for KSA & other Gulf countries.
• Design and run structured A/B tests and scale actions based on results.
• Work with MMPs, product, and data platforms to ensure clean tracking and high-quality events.
• Manage SKAdNetwork campaigns and support conversion value mapping on iOS.
• Build and activate audiences with CRM teams, including suppression lists and high-intent cohorts.
• Brief the creative team on weekly sprints on performance insights.
• Produce weekly and monthly performance reports with insights and next actions.
• Coordinate with platform account managers and ad-tech vendors on betas and IO requirements.

Conoscenze

Fluent English

Arabic language

Formazione

Bachelor’s degree in Marketing or related field

Strumenti

MMPs Kochava/Branch/Adjust

SKAdNetwork attribution

SQL

Excel/Google Sheets

BI tools (Metabase/Looker)

Descrizione del lavoro

JOB PURPOSE:

To develop and optimize performance marketing campaigns that drive measurable results and align with business objectives.

KEY ACCOUNTABILITIES:

• Plan and execute paid marketing campaigns across channels.


• Analyze campaign performance and implement optimization strategies.


• Manage budgets and ensure campaigns deliver ROI


• Plan, build, and manage campaigns across Snapchat, TikTok, Meta, Google (UAC, Demand Gen, Display, PMax), and mobile programmatic partners.


• Run acquisition, conversion, and retargeting campaigns across iOS and Android, with geo-level strategies for KSA & other Gulf countries.


• Optimize daily toward acquisition targets, managing budget pacing and scaling decisions within agreed efficiency thresholds.


• Design and run structured A/B tests (creative, audience, bidding, placement) and turn results into scaling actions.


• Work with MMPs, product, and database analysis platform to ensure clean tracking, postbacks, deep links, and event quality across networks.


• Manage SKAdNetwork campaigns and support conversion value mapping on iOS.


• Build and activate audiences with the CRM team (MoEngage), including suppression lists, high-intent cohorts, and re‑engagement segments.


• Brief the creative team on weekly sprints on performance insights.


• Produce weekly and monthly performance reports with clear insights and next actions.


• Coordinate with platform account managers and ad-tech vendors on betas, troubleshooting, and IO requirements.

QUALIFICATIONS & EXPERIENCE:

• Bachelor’s degree in Marketing, Business Administration, or a related field.


• 5+ years of hands-on performance marketing experience, with at least 2 years managing app install and in-app conversion campaigns.


• Proven experience scaling spend on Snapchat, TikTok, Meta, and Google App Campaigns in the Saudi or wider GCC market.


• Strong working experience of MMPs (Kochava, Branch, or Adjust), SKAdNetwork attribution, and iOS privacy constraints.


• Strong analytical skills: comfortable with funnel analysis, cohort data, and advanced Excel/Google Sheets. SQL or BI tool experience (Metabase, Looker) is a plus.


• Solid understanding of testing methodology, budget allocation, and scaling practices.


• Ability to translate data into clear creative briefs.


• Fluent English; Arabic is a strong plus.

Nice to Have

• Experience in travel, hospitality, marketplaces, or other high-frequency booking apps.


• Familiarity with CAPI / Events API setups and server‑side tracking.


• Experience with DCO tools (e.g., Confect) and CRM platforms (e.g., MoEngage).


• Exposure to incrementality or geo‑holdout testing.