Media Buyer for Luxury Hospitality Growth

Locandahome; Riyadh; On-site; SAR 180,000 - 300,000; Full time

Job summary

Locanda Homes in Saudi Arabia seeks a results-driven Media Buyer to plan, launch, and optimize paid advertising across Meta, Google, TikTok, and other platforms, driving qualified leads, bookings, and revenue. You will define audiences, manage budgets, run tests, monitor ROAS and CAC, ensure proper conversion tracking, and collaborate with Creative and Marketing teams to align campaigns with revenue goals.

The ideal candidate has 3+ years in performance marketing and a strong data-driven

Qualifications

• 3+ years hands-on media buying/performance marketing.
• Experience with Meta Ads and Google Ads.
• TikTok Ads experience is a plus.
• Strong metrics understanding, attribution, and optimization.

Responsibilities

• Develop and execute paid media strategies across Meta, Google, TikTok, and other platforms.
• Manage campaign budgets and optimize ROAS and ROI.
• Define and refine target audiences including local and international travelers.
• Monitor performance metrics: ROAS, CAC, CPL, CTR, conversions, bookings.
• Conduct continuous A/B testing across audiences, creatives, messaging, and landing pages.
• Identify opportunities to improve campaign performance and scale successful campaigns.
• Collaborate with Creative team on ad concepts, copy, visuals.
• Ensure accurate conversion tracking and performance measurement.
• Prepare regular performance reports with insights and recommendations.
• Stay updated on digital advertising trends and opportunities.
• Align paid media activities with business and revenue objectives.

Skills

Media buying

Performance marketing

Budget management

Analytics

A/B testing

Conversion tracking

GA4

Google Tag Manager

Communication

Collaboration

Tools

GA4

Google Tag Manager

Meta Ads Manager

Google Ads

Job description

Locanda Homes in Saudi Arabia seeks a results-driven Media Buyer to plan, launch, and optimize paid advertising across Meta, Google, TikTok, and other platforms, driving qualified leads, bookings, and revenue. You will define audiences, manage budgets, run tests, monitor ROAS and CAC, ensure proper conversion tracking, and collaborate with Creative and Marketing teams to align campaigns with revenue goals.

The ideal candidate has 3+ years in performance marketing and a strong data-driven