Senior Digital Performance Specialist

Marina Fashion; Saudi Arabia; On-site; SAR 180,000 - 240,000; Full time

Job summary

Marina Fashion is seeking a Paid Media Specialist to grow online sales across social platforms and Google networks. You will plan campaigns, optimize spend, and measure impact on store visits in Jeddah and across the GCC region.

The role requires hands-on experience with Meta, Google Ads, GA4, GTM, and Magento, with a focus on conversion campaigns rather than brand awareness. Experience in the Saudi/GCC market and bilingual Arabic/English is a plus.

Qualifications

• Must have hands-on experience managing paid media budgets and driving online sales.
• Experience with conversion campaigns in e-commerce is essential.
• Familiarity with Saudi/GCC fashion/retail markets is preferred.

Responsibilities

• Run and optimize campaigns on Facebook/Instagram, TikTok, Snapchat, X, Google Ads and GDN.
• Plan quarterly budgets and break down into monthly/weekly tasks, with Ramadan/Eid seasons in mind.
• Measure ROAS, CPA, funnel and paid vs organic performance and suggest optimizations.
• Report weekly, monthly and quarterly on performance; coordinate with offline store impact via store visits.

Skills

Paid media

Meta Ads

Google Ads

GA4

GTM

Magento

CRM

Email marketing

WhatsApp marketing

Influencer campaigns

Tools

Meta CAPI

Server-side tracking

Pixels

Noon ads

Amazon ads

Job description

We're looking for someone to run our paid media and grow our online sales. If you've managed over 1M SAR in a quarter and can walk us through what that money actually brought in, we'd like to talk to you.

Day to day, you'll run and optimize campaigns on Facebook and Instagram (Meta), TikTok, Snapchat, X, Google Ads and GDN. You'll decide where the budget goes and move it when the numbers tell you to. The focus is on e-commerce sales. That's the part of the business we need the most help with, so we want someone whose experience is in conversion campaigns, not brand awareness.

You'll plan by the quarter, then break that down month by month, week by week, and keep an eye on things daily. Big seasons like Ramadan, Eid, National Day, Founding Day and White Friday are a large part of our year, so planning ahead for them matters.

We also have physical stores in Jeddah, and we want to understand how digital affects them. That means running Store Visits campaigns and finding a way to measure the impact on branch sales.

On the technical side, you should be comfortable setting up and managing tracking yourself: GTM, GA4, and the pixels for every platform we run on. Experience with Meta CAPI, server-side tracking, attribution and incrementality testing is important to us, since we want to trust our numbers. Our store runs on Magento.

You'll report weekly, monthly, and quarterly on ROAS, CPA, the funnel and paid vs. organic performance and tell us what you'd change based on what you see.

Ideally, you've worked in the Saudi or GCC market, preferably in fashion or retail, and you're comfortable in both Arabic and English. Experience with CRM, email or WhatsApp marketing, influencer campaigns (Mawthooq), or Noon and Amazon ads would be a plus.