Digital Marketing Manager

nazihksa; Saudi Arabia; On-site; SAR 223,000 - 391,000; Full time

Job summary

Nazih KSA is seeking a Digital Marketing Manager to lead digital marketing efforts and drive sales on Nazih's e-commerce platform. You will own platform performance, set monthly plans, and coordinate campaigns across paid channels to meet targets from Khobar office.

You will optimize tracking with GTM, GA4, and MMPs, analyze customer journeys, improve product pages and checkout, and lead SEO and retention initiatives to lift traffic and CLV.

Qualifications

• Proven digital marketing management with direct e-commerce sales responsibility.
• Hands-on expertise in paid advertising and conversion optimization.
• Strong analytical, communication, and team management skills.

Responsibilities

• Own platform sales performance, including revenue targets, conversion rate, average order value, and repeat purchases.
• Develop monthly sales and marketing plans, aligning campaigns with targets and stock availability.
• Manage paid campaigns across Google, Meta, Snapchat, and TikTok.
• Manage marketing budgets, improve ROAS, and control customer acquisition costs.
• Oversee tracking through GTM, GA4, AppsFlyer, advertising pixels, and conversion APIs with technical teams.
• Analyze the customer journey from ad engagement to purchase and optimize product pages, navigation, and checkout.
• Lead SEO, remarketing, and retention campaigns to increase traffic and customer lifetime value.
• Coordinate content and campaign execution with internal teams and agencies.
• Report on sales vs targets, campaign performance, and profitability with corrective actions.

Skills

Digital marketing management

E-commerce sales

Paid advertising

Analytical thinking

Team management

Budget management

Campaign optimization

Strategic planning

Tools

Google Tag Manager

GA4

MMP

Advertising pixels

Job description

Nazih KSA is looking for a Digital Marketing Manager to lead digital marketing and take responsibility for achieving sales targets on Nazih's e-commerce platform.

Key Responsibilities:

• Own platform sales performance, including revenue targets, conversion rate, average order value, and repeat purchases.
• Develop monthly sales and marketing plans, aligning campaigns, product focus, and promotions with targets and stock availability.
• Manage paid campaigns across Google, Meta, Snapchat, and TikTok.
• Manage marketing budgets, improve ROAS, and control customer acquisition costs.
• Oversee accurate tracking through Google Tag Manager (GTM), GA4, AppsFlyer, advertising pixels, and conversion APIs, in coordination with technical teams.
• Analyze the customer journey from ad engagement to purchase, identify drop-off points, and coordinate improvements to product pages, navigation, and checkout.
• Lead SEO, remarketing, and customer retention campaigns to increase qualified traffic and customer lifetime value.
• Coordinate creative content and campaign execution with internal teams and agencies.
• Report on sales against targets, campaign performance, and profitability, with clear corrective actions.

Requirements:

• Proven digital marketing management experience with direct responsibility for e-commerce sales.
• Hands-on expertise in paid advertising, GTM, GA4, MMP, and conversion optimization.
• Demonstrated ability to achieve online sales targets and manage marketing budgets effectively.
• Strong analytical, commercial, communication, and team management skills.
• Available to work full-time from our office in Khobar.