Sales Manager (FMCG)

Hire Fellows; Riyadh; On-site; SAR 180,000 - 240,000; Full time

Job summary

Hire Fellows is seeking a commercially-driven senior sales leader to drive revenue, distribution, availability and performance across FMCG/F&B in Saudi Arabia. You will lead key channels through a distributor while expanding presence in Traditional Trade and HORECA with the direct sales team.

Fluent in Arabic and English with strong negotiations and team leadership are essential. The role requires managing sell-in/sell-out, forecasting, and collections, and coaching a growing sales team to hit

Qualifications

• 5+ years of FMCG/F&B sales experience in KSA.
• Experience managing multiple sales channels and distributors.
• Strong commercial, negotiation, and account management skills.
• Experience developing and coaching sales teams.
• Understanding of sell-in/sell-out, distribution and forecasting.

Responsibilities

• Own sales performance, revenue, distribution, availability and channel growth within budgeted P&L.
• Lead Modern Trade, Online and Convenience channel performance through distributor.
• Drive growth across Traditional Trade and HORECA via direct sales team.
• Lead customer negotiations, annual agreements, pricing and trade terms.
• Manage, coach and develop the sales team, track targets and collections.
• Oversee trade marketing collaboration with marketing and distributor.

Skills

FMCG/F&B sales

Channel management

Negotiation

Team leadership

Sales analytics

Arabic & English

Job description

You will be responsible for driving the brand’s revenue, distribution, availability, and overall sales performance across KSA. This role will lead key sales channels through the distributor, while expanding the brand’s presence across Traditional Trade and HORECA through the direct sales team. The ideal candidate is commercially driven, strong in negotiations, and experienced in managing FMCG/F&B sales across multiple channels.

Key Responsibilities

• Sales & revenue: Own sales performance, revenue, distribution, availability, and channel growth while driving profitable growth within the budgeted P&L.
• Channel management: Lead Modern Trade, Online, and Convenience channel performance through the distributor, including forecasting, sell-in/sell-out, availability, execution, and collections.
• Market expansion: Drive growth across Traditional Trade and HORECA through the direct sales team, expanding distribution and strengthening market presence.
• Key accounts: Lead customer negotiations, annual agreements, pricing, trade terms, and commercial plans with key customers.
• Team management: Manage, coach, and develop the sales team, tracking performance against targets, execution standards, and collections.
• Trade marketing: Oversee the execution of trade marketing initiatives in collaboration with the marketing team and distributor.

• 5+ years of experience in FMCG/F&B sales in KSA
• Strong experience managing multiple sales channels and distributors
• Strong commercial, negotiation, and account management skills
• Experience managing and developing sales teams
• Strong understanding of sell-in, sell-out, distribution, forecasting, and collections
• Fluent in Arabic and English
• Strong analytical, organizational, and communication skills
• Commercially driven with a hands-on approach to execution