Sales Executive – LED Display Solutions

Royalalwaha; Saudi Arabia; On-site; SAR 60,000 - 90,000; Full time

Benefits offered by this job

Commission-based incentives

Company vehicle may be provided

Professional development and training

Job summary

Royal Alwaha in Saudi Arabia is seeking a proactive Sales Executive to generate new business, manage client relationships, and promote LED display solutions across Riyadh and surrounding regions. You will lead end-to-end sales cycles, coordinate with technical and project teams, and build a robust pipeline while achieving monthly and annual targets.

A strong automotive and market network is valued, with a commission-based incentive structure.

Qualifications

• Minimum 2 years of sales experience in LED displays, digital signage, AV solutions or related industries.
• Strong understanding of LED display technologies and market applications.
• Ability to independently manage a sales territory and achieve targets.

Responsibilities

• Identify and develop new sales opportunities across Riyadh and surrounding regions.
• Coordinate with technical, procurement, installation, and project teams to ensure project success.
• Prepare quotations, proposals, and commercial offers; negotiate terms.
• Meet clients to understand requirements and present LED display solutions.

Skills

Sales experience

LED displays

Digital signage

Negotiation

Account management

Tools

CRM software

Microsoft Office

Proposal software

Job description

The Sales Executive – LED Display Solutions will be responsible for generating new business opportunities, managing client relationships, and promoting a wide range of LED display products and solutions. The successful candidate will play a key role in expanding Royal Alwaha's presence in the rapidly growing digital display market.

This position requires a highly motivated individual with strong sales skills, technical understanding of LED display technologies, and the ability to manage project-based sales opportunities from initial contact through project completion.

Key Responsibilities

Business Development

• Identify and develop new sales opportunities across Riyadh and surrounding regions.
• Generate leads through networking, referrals, cold calling, site visits, and market research.
• Build and maintain a strong pipeline of prospective customers.
• Meet with clients to understand project requirements and business objectives.
• Present suitable LED display solutions based on customer needs and application requirements.
• Prepare quotations, proposals, presentations, and commercial offers.
• Negotiate pricing and contractual terms while maintaining company profitability.
• Follow up on sales opportunities and close new business.

Promote and sell:

• LED Video Walls
• Corporate Display Solutions
• Retail LED Display Solutions
• Customized LED Display Projects

Project Coordination

• Conduct site visits and gather project requirements.
• Coordinate with technical, procurement, installation, and project teams.
• Ensure successful project execution and customer satisfaction.
• Support clients throughout the sales and implementation process.

Market Development

• Develop relationships with contractors, consultants, event management companies, advertising agencies, retail groups, hospitality businesses, educational institutions, corporate organizations, and government entities.
• Monitor competitor activities and market trends.
• Identify emerging opportunities within the digital display industry.

Key Performance Indicators (KPIs)

Performance will be evaluated based on:

• Monthly and annual sales target achievement.
• New customer acquisition.
• Project conversion rate.
• Revenue generated.
• Customer retention and repeat business.
• Accuracy of sales forecasting and reporting.
• Collection and follow-up of customer payments.

Required Qualifications

Mandatory Requirements

• Minimum 2 years of sales experience in LED Displays, Digital Signage, AV Solutions, Commercial Displays, Electronics, Technology Solutions, or related industries.
• Valid Saudi Driving License.
• Transferable Iqama.
• Ability to independently manage a sales territory and achieve targets.

Preferred Qualifications

• Experience with project-based B2B sales.
• Understanding of LED display technologies, applications, and industry terminology.
• Existing network within advertising, retail, construction, hospitality, events, corporate, or government sectors.
• Own vehicle preferred (company vehicle may be provided if required).

Technical Knowledge (Preferred)

Candidates with knowledge of the following will have an advantage:

• Brightness and Viewing Distance Requirements
• LED Control Systems
• Video Wall Solutions
• Digital Advertising Applications
• Event and Rental Display Systems
• Strong communication and presentation skills.
• Excellent negotiation and closing abilities.
• Customer-focused mindset.
• Business development and relationship-building skills.
• Self-motivated and target-oriented.
• Strong organizational and time management skills.
• Ability to work under pressure and manage multiple opportunities simultaneously.
• Competitive salary based on qualifications and experience.
• Attractive performance-based commission structure.
• Professional development and training.
• Opportunity to work with one of Saudi Arabia's established advertising companies.

Why Join Royal Alwaha?

• 25+ years of industry reputation and market presence.
• Access to a growing and high-demand technology sector.
• Opportunity to work on large-scale LED display projects.
• Supportive and growth-oriented working environment.

If you have a passion for technology sales and a proven ability to build customer relationships and drive revenue growth, we encourage you to apply and become part of Royal Alwaha's success story.