Sales Business Development Executive

AlKhalejiah | الخليجية; Riyadh; On-site; SAR 120,000 - 180,000; Full time

Job summary

AlKhalejiah | الخليجية is seeking a commercially driven Business Development Executive to grow our food product portfolio across HORECA and Retail channels in Saudi Arabia. The role focuses on developing and executing marketing and commercial initiatives, identifying opportunities, and converting interest into sales.

You will expand distribution, enhance market visibility, and strengthen brand presence while managing end-to-end sales processes and relationships with hotels, restaurateurs,

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Food Science, or related field.
• 3 years of experience in product marketing, business development, food sales, or key account management.
• Proven ability to develop and execute product marketing plans and market analysis.
• Experience in HORECA, Retail, FMCG, or food manufacturing is preferred.
• Strong knowledge of Saudi market and distribution channels.

Responsibilities

• Develop and execute product marketing and promotional plans for HORECA and Retail channels.
• Create compelling product positioning, marketing messages, and commercial proposals for various customers and sales channels.
• Promote food products to hotels, restaurants, cafés, catering companies, supermarkets, retailers, distributors, and corporate clients.
• Identify new business opportunities and build a strong pipeline of prospective customers.
• Manage the full sales cycle including lead generation, presentations, sampling, quotations, negotiations, closing, and follow-up.
• Build and maintain relationships with key accounts, buyers, distributors, and retail partners.
• Achieve sales, revenue, margins, customer acquisition, and distribution targets.
• Increase product listings and improve product visibility across retail outlets.
• Analyze customer behavior, market trends, competitors, pricing, and product performance.
• Coordinate samples, trials, listings, and launch activities.
• Support marketing campaigns, trade activities, exhibitions, and in-store promotions.
• Develop targeted marketing and sales initiatives to improve inventory movement.
• Coordinate with Marketing, Production, Quality, Supply Chain, Warehouse, and Finance for campaign effectiveness.
• Prepare regular reports on sales performance, marketing initiatives, and market opportunities.

Skills

Product marketing

Sales

Business development

CRM systems

Microsoft Office

Education

Bachelor’s degree in Marketing, Business Administration, Food Science, or related field

Tools

CRM systems

Sales reporting tools

Microsoft Office

Job description

We are seeking a commercially driven Business Development Executive with strong experience in product marketing, sales, and business development to grow our food product portfolio across the HORECA and Retail sectors.

The successful candidate will develop and execute marketing and commercial initiatives, analyse market and customer needs, identify new opportunities, and convert product interest into confirmed sales. The role will also focus on expanding product distribution, increasing market visibility, and strengthening brand presence.

Key Responsibilities

• Develop and execute product marketing and promotional plans for HORECA and Retail channels.
• Create compelling product positioning, marketing messages, and commercial proposals tailored to different customers and sales channels.
• Promote food products to hotels, restaurants, cafés, catering companies, supermarkets, retailers, distributors, and corporate clients.
• Identify new business opportunities and build a strong pipeline of prospective customers.
• Manage the complete sales cycle, including lead generation, product presentations, sampling, quotations, negotiations, closing, and follow-up.
• Build and maintain strong relationships with key accounts, buyers, purchasing teams, distributors, and retail partners.
• Achieve sales, revenue, margin, customer-acquisition, and distribution targets.
• Increase product listings, expand distribution coverage, and improve product visibility across retail outlets.
• Conduct regular analysis of customer behaviour, market trends, competitors, pricing, and product performance.
• Identify suitable marketing and commercial opportunities for each product category.
• Collect customer feedback and translate market insights into product-development and improvement initiatives.
• Coordinate product samples, trials, presentations, listing requirements, and launch activities.
• Support marketing campaigns, trade activities, exhibitions, product launches, and in-store promotions.
• Develop targeted marketing and sales initiatives to improve inventory movement and increase sales of slow-moving products.
• Coordinate with Marketing, Production, Quality, Supply Chain, Warehouse, and Finance to ensure campaign effectiveness, product availability, and timely order fulfilment.
• Prepare regular reports covering sales performance, marketing initiatives, market opportunities, sales forecasts, and customer feedback.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business Administration, Food Science, or a related field.
• Minimum of 3 years of experience in product marketing, business development, food sales, or key account management.
• Proven experience in developing and executing product marketing plans, promotional campaigns, and market and competitor analysis.
• Experience in the HORECA, Retail, FMCG, or food manufacturing sector is strongly preferred.
• Good knowledge of the Saudi market and its food sales and distribution channels.
• Established relationships with hotels, restaurants, cafés, catering companies, supermarkets, retailers, or distributors are highly desirable.
• Good understanding of product marketing, positioning, pricing, margins, retail listings, stock movement, and commercial negotiations.
• Strong marketing, sales, negotiation, presentation, relationship-building, and deal-closing skills.
• Ability to analyse market data and customer behaviour and translate insights into commercial opportunities.
• Creative and commercially focused, with a strong commitment to revenue growth, profitability, and brand development.
• Proficiency in Microsoft Office, CRM systems, and sales-reporting tools.
• Fluency in English is required; Arabic is a strong advantage.
• A valid driving licence and willingness to conduct regular field visits are preferred.